Sr Principal Product Marketing Director

Responsibilities

• Positioning and storytelling
• Define the narrative: Own the messaging and differentiation framework for the F5 AI Security Platform across AI Guardrails, AI Gateway, AI Red Team, and Workforce AI Security.
• Speak the CISO's language: Translate technical capability into board-level risk reduction, compliance alignment (OWASP Top 10 for LLMs, NIST AI RMF, EU AI Act), and business value.
• Thought leadership: Author the flagship content: white papers, keynotes, and customer stories that define how enterprises adopt GenAI and agents securely.
• Go-to-market and pipeline
• Drive the revenue multipliers: Systematically move the drivers of revenue: target opportunities in, funnel velocity, win rate, and deal size.
• Run launches: Lead Tier 1 cross-functional launches, setting the cadence across Demand Gen, Field Marketing, Corporate Comms, and Channel.
• Analyst relations: Co-lead strategy with Analyst Relations for placement in Gartner Magic Quadrants and Market Guides (AI TRiSM, AI Gateways) and Forrester Wave evaluations.
• Sales enablement and competitive
• Field readiness: Arm enterprise reps and SEs with first-call decks, objection handling, demo narratives, and MEDDPICC-aligned playbooks.

Requirements

• Experience: 10+ years of B2B product marketing in enterprise cybersecurity, application or API security, cloud security, or AI infrastructure.
• Education: Bachelor's degree in Computer Science, Engineering, or related field. MBA preferred.
• Technical credibility: Working knowledge of GenAI application architectures, LLM security risks (prompt injection, data poisoning, jailbreaks), Model Context Protocol (MCP), and agentic workflows.
• AI-native practitioner: Hands-on with modern generative AI tools and developer platforms (Claude, ChatGPT, Gemini, Ollama, vLLM).
• Executive presence: Track record of delivering keynotes and engaging directly with Fortune 500 CISOs and security architects.
• Quantitative rigor: Comfortable instrumenting metrics, analyzing win/loss trends, and testing messaging frameworks.

Benefits

• More details about F5’s benefits can be found at the following link: https://www.f5.com/company/careers/benefits . F5 reserves the right to change or terminate any benefit plan without notice.