Sr. PR & Media Strategist

Boston, MA (Hybrid)

$97K/yr – $140K/yrSenior Level10+ years expFull time

Posted 2 hrs ago

Job Summary

Owns a firmwide PR program, leading media relations, thought leadership, and outcomes analysis while advising leadership on reputation and opportunities.

  • Lead strategy development and progress tracking across the PR program
  • Craft and supervise pitches, releases, and announcements with brand positioning
  • Advise leadership on reputation management and media opportunities

Job Description

Responsibilities

  • Establishing, executing, and tracking progress against a comprehensive firmwide PR strategy that dovetails with the firm’s overall strategic direction.
  • Drafting and/or copyediting clear, compelling pitches, press releases, and announcements that expertly balance journalistic writing and storytelling with strategic brand positioning.
  • Building relationships with and liaising with members of the news media, including proactively pitching stories, responding promptly to requests from journalists, and coordinating and facilitating media interviews for various spokespeople.
  • Developing thought leadership strategies that elevate the firm's talent, expertise, innovation, and market leadership.
  • Identifying and pursuing relevant, high-impact PR opportunities across traditional, digital, podcast, newsletter, and emerging media channels that align with the firm’s overall strategic direction.
  • Serving as a trusted advisor to firm leadership and studio-based marketing teams on reputation management, media opportunities, and communications strategy.
  • Providing strategic counsel during sensitive communications situations and other issues management scenarios.
  • Implementing a system for tracking, organizing, and archiving media coverage.
  • Defining, tracking, and reporting on measurable PR outcomes and impact through data and analysis.
  • Identifying and tracking relevant firmwide awards and speaking opportunities, and crafting winning submissions and speaking abstracts.

Requirements

  • 10+ years of experience in strategic PR and media relations in the A/E/C industry.
  • Bachelor's degree in journalism, communications, public relations, marketing, English, or a related field; equivalent professional experience may be considered.

Preferred

  • - Demonstrated passion for, and understanding of, architecture and design.
  • - Expert understanding of the discipline of journalism.
  • - Demonstrated ability to write and tell stories that meet the highest editorial standards through strong reporting, critical thinking, creativity, and editorial judgment. The ideal candidate always uses human expertise first and only uses AI-enabled tools selectively to enhance efficiency, never to replace professional judgment.
  • - Ability to discern when the use of AI-enabled tools is appropriate, and to use them responsibly and ethically while maintaining accuracy, authenticity, and strong editorial judgment.

Benefits

  • Medical, dental, and vision insurance
  • Wellness programs and mental health support
  • Short- and long-term disability (STD/LTD)
  • Life insurance
  • 401(k) retirement plan
  • Generous paid time off (PTO)
  • A hybrid and flexible work environment, enabled by advanced technology and collaborative tools
  • A professional development stipend and dedicated time for continuing education
  • Performance-based bonuses
  • Engaging studio initiatives and events
Perkins&Will logo

Perkins&Will

4.0 Glassdoor

Since 1935, we’ve believed that design has the power to make the world a better, more beautiful place. That’s why clients and community members on nearly every continent partner with us to design healthy, happy places in which to live, learn, work, play, and heal. We’re passionate about Living Design, a philosophy that guides our work and emphasizes poetics and beauty; conceptual clarity; research and innovation; technology and tectonics; community and inclusion; resilience and regeneration; and health and well-being. Our team of over 2,500 professionals in 30 studios worldwide provides interdisciplinary services in architecture, interior design, branded environments, urban design, landscape architecture, and more. Our partners include Schmidt Hammer Lassen Architects; Portland; Nelson\Nygaard; and Pierre-Yves Rochon (PYR). We’re also part of the Sidara Collaborative, a global network of leading designers, engineers, planners, and consultants.

Founded in 1935
Chicago, Illinois, USA
2.9K employees (1,632 in marketing)
80% recommend to a friend
92% CEO approval

Salaries

Posted range

$97K/yr – $140K/yr

Taken straight from the job posting.

Public Relations median pay in the United States

$90K/yr

Most pay falls between $70K and $123K. Based on 2,392 salaries.

See all Perkins&Will salaries

Marketing Team

Marketing Team Size
137 (5% of company)
Median Tenure
17.3 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
169.8K
Traffic Source Mix
Search
43.3%
Direct
47.7%
Referral
6%
Social
2.1%
Paid
0.8%

Headcount Trend

Current headcount: ~2.9K
Perkins&Will logo

Sr. PR & Media Strategist

Perkins&Will · Boston, MA · Hybrid