Responsibilities

• Own and evolve paid social and paid search strategy aligned to lead generation, pipeline, and enrollment outcomes.
• Define audience strategy, bidding frameworks, creative testing roadmaps, and funnel optimization approaches.
• Scale high-performing campaigns while systematically testing new channels, formats, and acquisition opportunities.
• Ensure paid initiatives align with integrated marketing plans, launch calendars, and portfolio priorities.
• Own and manage paid media budgets across platforms, with accountability to efficiency, scale, and ROI targets.
• Develop monthly and quarterly investment strategies informed by seasonality, performance trends, and enrollment goals.
• Forecast lead volume, CPL, CPA, and pipeline contribution across multiple budget scenarios.
• Continuously reallocate spend based on marginal performance and diminishing returns.
• Lead agency partners with clear performance expectations, execution standards, and optimization priorities.
• Deliver regular pacing, forecasting, and performance updates to the Director.

Requirements

• 6–10+ years of paid media or performance marketing experience with direct budget ownership.
• Proven success managing and optimizing large-scale paid social and search programs.
• Strong experience with budgeting, forecasting, and ROI modeling.
• Demonstrated ability to connect media investment to pipeline and enrollment outcomes.
• Experience leading agency relationships with clear performance accountability.

Preferred

• Experience in higher education, education abroad, or mission-driven organizations.
• Background operating in high-consideration or application-based customer journeys.
• Familiarity with SEO/GEO/AEO optimization strategies.
• Experience managing multi-product or portfolio acquisition funnels.
• Experience working within Salesforce and HubSpot reporting environments.

Benefits

• Wellness & Snacks (In-Office): Fresh Fruit Wednesdays, coffee bar, wellness room, and ergonomic workspaces.
• Time Off & Giving Back: 12 paid holidays, generous PTO, and up to 8 hours paid volunteer time—because balance matters.
• Support for Your Whole Life: Comprehensive health, dental, and vision coverage, benefits for domestic partners, paid parental leave, and compassionate time off for life events—because caring for your loved ones matters.
• Fun & Community: We encourage team connection and celebration, from office events to informal get-togethers and virtual hangouts—exact activities vary by team.