Sr. Performance Marketing Coordinator at CALPAK | Gardena, CA

CALPAK

Sr. Performance Marketing Coordinator

Gardena, CA (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end paid media execution and optimization for CALPAK across multiple platforms to support e-commerce growth.

Own campaign setup, trafficking, QA, and tracking across Meta, Google, and other channels.
Must-have: 3–5 years in paid marketing with hands-on Meta/Google management.
Standout: Cross-functional collaboration with creative and brand teams to translate data into high-performing ads.

Job Description

Responsibilities

Own end-to-end campaign setup and trafficking across Meta, TikTok, Pinterest, Google, and other platforms, including creative flighting, ad setup, naming conventions, UTM tracking, and QA
Own internal creative briefs to freelancers and support creative refresh planning
Conduct weekly performance analysis and reporting to support optimization recommendations, pulling first-round channel reports.
Collaborate in management and optimization of full-funnel paid media strategies across Paid Social, Paid Search, Display, Affiliates to meet e-commerce KPIs
Ensure proper setup and testing for new vendors, including pixels, feeds, tracking, and platform onboarding
Support budget allocation, forecasting, actualization, and pacing to ensure ROI and efficiency targets are met
Manage monthly invoice input and reconciliation
Maintain and update KPI dashboards and reporting sheets to support weekly and monthly leadership reporting
Monitor trends, identify opportunities, and provide actionable insights to improve acquisition and overall company performance
Partner closely with creative and brand teams to develop and test high-performing ad content, leveraging platform best practices and performance insights
Maintain creative and testing roadmaps, identifying gaps and testing opportunities across channels
Support Affiliate channel growth, including publisher evaluation, partner optimization, and newsletter send outs

Requirements

3-5 years of relevant paid marketing marketing experience
2+ years of hands-on experience managing Meta and/or Google
Bachelor’s Degree in marketing or related field or equivalent experience
Proven track record of quickly diagnosing performance issues and adjusting tactics in real time
Strong understanding of paid media fundamentals including audience segmentation, creative optimization, and A/B testing methodologies
Ability to transform creative and campaign data into actionable insights
Expertise in creative from conception to analytic results that can help drive ad performance
Strong understanding and application of conversion tracking and pixel management
Proficiency in Excel/Google Sheets & data analytics platforms
Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively
Comfortable with ambiguity and takes initiative to lead projects
Have an entrepreneurial spirit and thrive in a dynamic, fast-paced, fluid environment
Proven success in working cross-functionally with all levels and effectively communicating/presenting
Detail-oriented, "can do" attitude, and passionate about growth in a fast-paced environment
A highly collaborative, driven, and team-oriented individual who is comfortable with new situations and highly iterative projects
Must be able to commute to CALPAK HQ in Gardena, CA

Benefits

Annual bonus plan
Medical, Dental & Vision insurance
401K w/ company matching
Life insurance & Disability coverage
Accrued paid time off & floating holidays
Monthly wellness credits
Dog friendly office
Employee discount

CALPAK

CALPAK's purpose is to bring a unique utility and playful spirit to journeys both every day and far away. We do this to inspire everyone to go places and love getting there.

Founded in 1989

Los Angeles, California, USA

60 employees

www.calpaktravel.com