Responsibilities

• drive AWS's global go-to-market strategy for Independent Software Vendors (ISVs), developing holistic strategies that build awareness, generate demand, and grow revenue across the full ISV flywheel: selling to, with, and through our software partners
• be the subject matter expert on how we market-to ISVs, translating market and customer data into strategy into repeatable marketing motions across sales segments and geographies
• partner with product, field, brand, and digital teams, and work closely with our Integrated Demand Plan (IDP) teams, Product Marketing, and our Geo-based partner marketing teams to define and execute a global demand, content, and campaign strategy that drives acquisition and engagement
• identify key themes relevant across our ISV customer base and develop targeted marketing motions aligned with business priorities that engage prospects throughout the buyer's journey to drive conversion and revenue growth
• help our Geo-based teams activate these programs regionally and serve as an expert resource on the marketing motions, processes, and guidelines that bring ISV solutions to market
• turn our ISV go-to-market strategy into action, identifying the customer use cases, buyer personas, and industry priorities that shape joint value propositions for building on AWS
• ideate, build, execute, measure, and optimize programs that deliver value to customers and partners as both the musician and the composer
• This is a unique opportunity to play a key role in an incredibly fast-growing business at the center of how AWS scales with the software ecosystem.

Requirements

• 6+ years of developing and managing acquisition marketing or channel programs experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Preferred

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching, paid time off, and parental leave
• Learn more about our benefits at https://amazon.jobs/en/benefits