Responsibilities

• Lead the development and execution of strategic partner marketing programs that drive channel growth and revenue impact.
• Own partner co-marketing strategies aligned to business and regional growth priorities across internal-led and partner-led initiatives.
• Develop scalable, repeatable co-marketing frameworks that improve partner activation and pipeline contribution.
• Lead strategic planning sessions with key partners and internal stakeholders to align on joint marketing objectives, priorities, and outcomes.
• Drive integrated go-to-market campaigns across the partner ecosystem, including partner-led and customer-facing initiatives across regions.
• Manage fiscal year and quarterly budget allocation by partner segment to maximize ROI and business impact.
• Own marketing-sourced and influenced performance tracking, reporting, and optimization across all partner marketing programs, including defining KPIs and measurement frameworks.
• Partner with sales leadership and regional teams to design and execute joint go-to-market plans for strategic accounts and priority partner segments.
• Partner with the Partner Programs team to develop and scale partner-facing enablement programs that improve marketing execution and sales readiness.
• Oversee standards for partner content development, ensuring consistency, quality, and alignment with brand and product positioning.

Requirements

• 5–8+ years of partner marketing experience within a similar channel ecosystem; experience in a comparable partner model is strongly preferred given the nuances of partner engagement.
• Proven success leading cross-functional partner GTM programs that drive measurable pipeline and revenue through channel partners.
• Strong experience in partner pipeline growth strategy, including marketing to and through partners across co-sell and co-marketing motions.
• Experience executing partner demand generation programs, including partner seller incentives, in-person events, webinars, sponsorship optimization, and digital activation to drive demand and partner account expansion.
• Experience influencing MDF strategy, allocation, and optimization to drive stronger partner performance and ensure effective use of investments.
• Strong analytical skills with experience defining KPIs, measuring partner program performance, and driving data-informed improvements.
• Hands-on experience with Salesforce and marketing automation tools, including campaign tracking, attribution, and reporting.
• Ability to operate in fast-paced, evolving partner environments with shifting priorities and limited structure.
• Strong project and program management skills with the ability to manage multiple complex partner initiatives simultaneously.
• Excellent communication skills with the ability to influence internal stakeholders, channel sales teams, and external partners.

Preferred

• Telecommunications, collaboration, or UCaaS partner ecosystem experience is a plus.