Responsibilities

• Actively researches and recommends new Social platforms and strategies for their Team’s clients as well as the department
• Recommend new service models, concepts and offerings
• Identifies when other Inflow department services could add value to the client’s results and coordinates with the Paid Services Director.
• Determine when spend should be adjusted and on which platforms and campaigns
• Ensures that their clients’ results are being achieved and assists in making changes when results are not being achieved.
• Makes recommendations to current client strategies/deliverables that will improve overall results/performance and client relationships.
• Knows the client’s personal goals and what drives their decisions
• Assures client hours / story points / resources are sufficient and determines the best course of action for increasing resources and/or adjusting expectations.
• Identify Social Marketing tools that could benefit the team
• Work with other team members to ensure the successful implementation of tools that are needed to achieve client goals

Requirements

• Agency experience required
• Minimum of 5 years of industry experience
• Current knowledge of the eCommerce/Paid Social industry and trends
• Demonstrates a willingness and ability to communicate openly, directly and professionally with clients, the department, cross-teams and Inflow’s leadership team
• Self and situational awareness; an ability to 'read the room'; a leader and a listener
• Data analysis - Ability to drive action and make recommendations based on data
• Experience with client reporting that demonstrates the relationship between effort and results
• Familiarity with different approaches to account structure (and knowing when to use one vs. another)
• Basic knowledge of website structure, URL structure, and implementation of popular tracking/phone call/remarketing/other pixel code snippets
• Copywriting skills, especially as it relates to ad copy, landing page content, and website goals

Preferred