Your Role

As a Senior Paid Social Strategist, you will own the strategy, execution, and performance of paid social programs for Tier 1 clients, with a strong focus on CPG (beauty) brands. You will lead high-impact campaigns across Meta and TikTok, managing budgets of $1M+ per month, and driving measurable business outcomes.

This is a senior individual contributor role requiring deep platform expertise, strong business acumen, and the ability to operate autonomously. You will be responsible for developing full-funnel strategies, optimizing performance at scale, and translating data into actionable insights that drive growth.

You will serve as a key partner to account leadership and clients, providing strategic guidance and ensuring best-in-class execution across all campaigns.

Job Duties

Strategic Ownership & Planning

• Own paid social strategy and performance for Tier 1 accounts, particularly within CPG/beauty verticals.
• Develop and execute full-funnel strategies across awareness, consideration, and conversion.
• Align paid social strategy to client business goals including revenue growth, efficiency, and customer acquisition.
• Manage and optimize $1M+ in monthly media spend with a focus on scalability and profitability.
• Identify and lead growth opportunities across platforms and audiences.

Campaign Management & Execution

• Lead campaign setup, structure, audience strategy, creative implementation, and budget allocation across Meta, TikTok, and other platforms.
• Ensure campaigns are executed with precision and aligned with strategic direction and KPIs.
• Implement advanced platform solutions (e.g., Meta Advantage+, TikTok Smart Performance Campaigns).
• Maintain strong quality control and operational excellence across all campaigns.

Optimization & Performance Management

• Own ongoing optimization strategy including audience targeting, creative iteration, bidding strategies, and budget allocation.
• Drive performance against key metrics such as ROAS, CAC, MER, and revenue growth.
• Develop and execute structured testing roadmaps (creative, audience, landing page, and platform features).
• Identify scaling opportunities and execute strategies to efficiently grow spend and performance.
• Leverage first-party data, platform insights, and evolving best practices to improve outcomes.

Data Analysis & Insights

• Analyze performance data across platforms (Meta Ads Manager, TikTok Ads Manager, GA4, etc.) to identify trends and opportunities.
• Translate campaign data into clear, actionable insights and strategic recommendations.
• Monitor pacing, performance shifts, and anomalies, proactively adjusting strategy as needed.
• Connect platform performance to broader business impact and client KPIs.

Client Strategy & Communication

• Serve as a key strategic partner to clients and internal account teams.
• Lead performance discussions, campaign readouts, and strategic planning conversations.
• Communicate complex performance insights in a clear and actionable way.
• Provide proactive recommendations based on data, platform changes, and industry trends.

Cross-Functional Collaboration

• Partner with creative, analytics, lifecycle marketing, and paid search teams to execute integrated strategies.
• Collaborate on creative strategy and testing frameworks to improve performance.
• Support implementation and maintenance of tracking solutions including pixels and Conversion APIs.

Innovation & Industry Expertise

• Stay current on platform updates, algorithm changes, and industry trends across paid social.
• Bring forward new ideas and opportunities across channels (e.g., social commerce, creator amplification, emerging formats).
• Continuously refine strategies to maintain a competitive edge in the CPG/beauty space.

Preferred Qualifications

• 8–10+ years of experience in paid social, performance marketing, or digital media (agency experience strongly preferred).
• Proven track record managing large-scale budgets ($1M+ per month) and driving consistent performance outcomes.
• Deep expertise in Meta Ads Manager and TikTok Ads Manager (required).
• Experience with Pinterest Ads is a strong plus.
• Strong understanding of CPG and/or beauty, including creative strategy and consumer behavior.
• Demonstrated ability to own strategy and lead client conversations for high-priority accounts.
• Advanced analytical skills with the ability to translate data into business impact.
• Experience with GA4, Looker Studio, or similar reporting tools.
• Strong organizational skills and ability to manage multiple priorities in a fast-paced environment.
• Experience with tracking, attribution, and measurement frameworks, including Conversion APIs.
• Platform certifications (Meta Blueprint, TikTok Ads Academy) preferred.

Blue Wheel operates and hires in the following states: CT, CO, FL, ID, IL, KS, MI, MN, NJ, NY, OR, PA, TN, TX, and WA