Responsibilities

• Strategic Growth (search-led): Lead the strategy and execution of paid search campaigns across Google Ads and Microsoft Ads as the primary channel of ownership, aligning media investment with client business goals and full-funnel performance. Extend and complement search strategy with paid social on Meta, and Reddit, LinkedIn, or other platforms where relevant.
• Keyword research and query mapping: Independently identify, size, and validate keyword opportunities using platform and third-party keyword tools (e.g., Google Keyword Planner, Microsoft Advertising Intelligence, SEMrush, Ahrefs), grounding every recommendation in verified search volume. Build granular keyword architectures and query mapping strategies that align media investment with specific client business goals, seasonal demand, and awareness or ecommerce objectives.
• Planning: Plan, build, and manage SEM (and complementary paid social) media plans based on growth forecasts to hit goals/KPIs set by the client, building full-funnel search roadmaps.
• Optimization: Build and manage granular campaign structures, including keyword segmentation, ad copy testing, and bidding strategy, to maximize efficiency and return on spend.
• Automation: Collaborate with Ad Tech and Product teams to implement smart bidding strategies, feed-based automations, and scripts that scale performance and reduce manual optimization.
• Conversion tracking: Own the end-to-end process from implementation of tags/conversion events to troubleshooting if required, and partner (where necessary) with Analytics and Tech to ensure data integrity through clean tagging, conversion tracking, and attribution modeling across GA4, GTM, and CRM integrations.
• Performance reporting: Independently build and maintain dashboard-based status and performance reporting (e.g., Looker Studio, native platform reporting, Supermetrics) as the source of truth for client-facing numbers. Serve as the primary strategic voice for paid search performance, transforming complex campaign data into clear, executive-level narratives that bridge the gap between technical metrics and business growth.
• Cross-functional collaboration: Work alongside Creative, SEO, Analytics, and Account teams to ensure paid search efforts complement broader digital marketing initiatives, including paid social.
• Continuous innovator: Stay ahead of algorithm updates, automation advancements, and beta opportunities across Google, Microsoft, and Meta, with an eye on emerging opportunities across Reddit, LinkedIn, and other platforms.

Requirements

• 5+ years of experience managing paid search campaigns, ideally within an agency or performance marketing environment; paid search is the core, must-have skill for this role
• Deep, hands-on platform expertise in Google Ads, Microsoft Ads, and Meta; working knowledge of Reddit, LinkedIn, and other paid social platforms is preferred and a strong plus
• Demonstrated hands-on fluency with keyword research and volume tools (e.g., Google Keyword Planner, Microsoft Advertising Intelligence, SEMrush, Ahrefs) to independently size and validate keyword opportunities, pairing AI tools with platform-verified search data to accelerate ideation
• Experience independently building and maintaining client-facing dashboard reporting (e.g., Looker Studio, Supermetrics, native platform reporting) as the backbone of how you communicate status and performance
• Strong understanding of keyword architecture, query mapping, bidding models, and conversion tracking
• Proven experience managing multi-million-dollar paid search budgets with accountability for CPA, ROAS, and ROI performance
• Experience with app-install or in-app search campaigns (e.g., Apple Search Ads, Google UAC) is preferred and a plus
• Advanced analytical skills with the ability to translate campaign data into meaningful insights and business recommendations
• Experience designing and executing A/B tests across ad copy, landing pages, and bidding strategies
• Familiarity with GA4, Google Tag Manager, attribution modeling, and feed-based automation

Preferred

• Working knowledge of Reddit, LinkedIn, and other paid social platforms is preferred
• Experience with app-install or in-app search campaigns (e.g., Apple Search Ads, Google UAC) is preferred and a plus
• Proficiency in automation tools and scripts (e.g., SA360, Skai, Marin, or in-house API-based solutions) is preferred