SEO Strategist
Hearst
Amherst, NY (On-site)
In-houseFull-timeMid level
17 hrs ago
Sr. Paid Search Marketing Manager (PPC)
Pleasanton, CA (Hybrid)
$95K/yr – $115K/yrSenior Level5+ years expFull time
Posted 4 days ago
Job Summary
Own and optimize paid search performance across select PlanetArt brands, driving revenue and ROI through testing, data analysis, and close collaboration with Google account teams.
- Own paid search results for a selection of PlanetArt businesses
- Lead tests and data-driven optimization to maximize ROI
- Collaborate with Google account team and adopt new betas
Job Description
Responsibilities
- Take ownership for the paid search results of a selection of PlanetArt businesses
- Optimize and grow campaigns on Google Ads and Microsoft Ads - growing revenue and maximizing Return on Ad Spend
- Initiate and execute tests. Collect and analyze data, identify trends and insights in order to achieve maximum ROI
- Manage campaign expenses and stay on budget
- Optimize landing pages and the sales funnel
- Work closely with our dedicated Google account team and try out all the new Google Betas - staying at the cutting edge of Search Engine Marketing
Requirements
- 5+ years of experience managing paid search marketing campaigns
- Strong Google Ads and Microsoft Ads skills
- Excellent understanding of marketing & customer acquisition
- Strong analytical skills
- Excellent communication & teamwork skills
- Bachelor's Degree
Benefits
- Health, Dental, and Vision Insurance
- Life Insurance
- 401(k) with matching
- Pet Insurance
- Mental Health Benefits
- Comprehensive Time Off Program, including Vacation, Sick Days, Paid Holidays, and Floating Holidays
- Employee Product Discounts
PlanetArt
4.4 Glassdoor
PlanetArt is an e-commerce leader delivering affordable, high-quality personalized products through a growing portfolio of globally recognized websites and apps. Home to well-known brands like Simply to Impress, Personal Creations, CafePress and FreePrints, we provide people everywhere with easy-to-use tools that leverage self-expression to create one-of-a-kind cards, gifts, wall art, apparel, home décor and more.At PlanetArt we believe a greeting card can form a meaningful connection, a photo can preserve a precious memory, a coffee mug can start a conversation, and a T-shirt can ignite a movement. Headquartered in Los Angeles with satellite offices around the world, we’re a team that thrives on creativity and innovation. The environment is stimulating and fast-paced, and we never stop challenging ourselves and others. As a group we are helping to make this world a better place by doing our life's best work.Learn more about PlanetArt and current career opportunities by visiting us at www.planetart.com/jobs.
Founded in 2010
Calabasas, California, USA
832 employees
87% recommend to a friend
90% CEO approval
Salaries
Posted range
$95K/yr – $115K/yr
Taken straight from the job posting.
Web Marketing median pay in the United States
Most pay falls between $74K and $135K. Based on 305 salaries.
Marketing Team
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
3.6K
Traffic Source Mix
Search
23.8%
Direct
62.9%
Referral
8.8%
Social
3.1%
Paid
1.2%
Headcount Trend
Current headcount: ~832
Links
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