Responsibilities

• Paid Search Strategy & Ownership: Fully own, administer, and manage TurboTenant's entire Google and Bing Ad ecosystem across multiple brands, focusing relentlessly on driving profitable new user signups and customer acquisition.
• Campaign Expansion & Optimization: Lead in-depth campaign expansion and testing. Optimize bidding algorithms, ad copy, and quality scores, while expanding keywords to efficiently scale budgets and hit company-wide growth goals.
• Funnel Mastery & Analytics: Partner with marketing and product teams to identify new opportunities, refine lead loops, and better understand the needs of landlords and tenants to optimize every conversion.
• Strategic Collaboration: Partner directly with Google and Bing representatives to secure custom reporting and gain access to exclusive beta programs. Translate complex channel data into clear insights that explain how paid search impacts the broader business.

Requirements

• 4+ years of experience owning Paid Search specifically for B2C companies, with a proven track record of driving profitable revenue and user acquisition.
• Demonstrated experience scaling and managing monthly budgets in excess of $300k.
• A passion for clear, concise communication that is consistently backed by data. You can own the accuracy of channel data and build complex analyses.
• A collaborative spirit and a willingness to test new ideas, learn from results, and proactively work cross-functionally to drive feature adoption.
• Strong foundational knowledge of Google Ads conversion tracking and offline conversion imports.

Preferred

• AI-Native Workflow: You're ahead of the curve, utilizing AI tools (like Cursor, Claude, or ChatGPT) to accelerate your productivity, campaign execution, and data analysis.
• GTM & Tracking Depth: Advanced experience with Google Tag Manager (GTM) for custom event tracking and conversion setup.
• Real Estate Experience: Hands-on experience in residential real estate as a landlord, investor, real estate agent, leasing agent, or community manager is a major plus!

Benefits

• What does our Be Better culture mean to you? You'll be in an environment that pushes you to reach your potential. You'll make a massive impact on our landlords, renters, company, and the proptech industry. You'll be on the highest performing team of your career.