Sr. Paid Media and Lead Generation Specialist at Pinnacle Fertility | Scottsdale, AZ

Pinnacle Fertility

Sr. Paid Media and Lead Generation Specialist

Scottsdale, AZ (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid media strategy and execution to generate qualified patient leads for Pinnacle Fertility.

Own and optimize paid media strategy across digital platforms.
Must-have: 5+ years in paid digital advertising with proven ROI and lead-gen results.
Standout: Agency management and cross-functional collaboration experience.

Job Description

Responsibilities

Develop, execute, and optimize paid media strategies across digital platforms.
Manage relationships with external advertising agencies, ensuring alignment with goals, timelines, and performance expectations.
Drive lead generation initiatives with a focus on increasing qualified inbound patient inquiries.
Analyze campaign performance metrics (e.g., CPL, CPA, ROI) and continuously optimize for efficiency and scale.
Collaborate with clinic teams to tailor marketing strategies to local market needs.
Partner across teams to align paid media efforts with broader SEO and digital marketing strategies.
Support tracking and attribution efforts to connect campaigns to conversions.
Perform additional duties and support marketing initiatives as needed.

Requirements

Minimum of 5 years of experience in paid digital advertising with a proven track record of driving results.
Strong performance-driven mindset with a focus on KPIs, lead generation, and conversion optimization.
Experience managing or partnering with digital marketing agencies.
Proficiency in campaign analytics and performance tracking tools (e.g., Google Analytics).Familiarity with technical components such as tracking, form fills, and data integration.
Prior experience in a digital marketing agency environment preferred.
Google Ads or related certifications are a plus.
Strong communication skills and ability to collaborate across teams.
Highly analytical with attention to detail and ability to manage multiple priorities.

Benefits

Benefits: Comprehensive healthcare, dental, life, and vision insurance. Additional benefits include generous paid time off (PTO), paid holidays, and a retirement savings program. Further details will be provided during the interview process.

Pinnacle Fertility

3.3 Glassdoor

Pinnacle Fertility is the nation’s fastest-growing physician-centric fertility care platform, supporting more than 25 high performing fertility clinics and comprehensive fertility service providers nationwide. Under a united mission of fulfilling dreams by building families, Pinnacle clinics offer innovative technology and processes, compassionate patient care, and comprehensive fertility treatment services, ensuring families receive a high touch experience on their path to parenthood. Pinnacle’s platform provides non-clinical business services through a collaborative approach that provides clinics the ability to maximize their business operations. In addition, through advanced technologies, clinics can scale for growth while focusing on improving outcomes for patients as well as creating a healthy and inclusive environment for team members.

Founded in 2021

Scottsdale, Arizona, USA

249 employees (8 in marketing)

pinnaclefertility.com

66% recommend to a friend

67% CEO approval