Responsibilities

• Develop, execute, and optimize paid media strategies across digital platforms.
• Manage relationships with external advertising agencies, ensuring alignment with goals, timelines, and performance expectations.
• Drive lead generation initiatives with a focus on increasing qualified inbound patient inquiries.
• Analyze campaign performance metrics (e.g., CPL, CPA, ROI) and continuously optimize for efficiency and scale.
• Collaborate with clinic teams to tailor marketing strategies to local market needs.
• Partner across teams to align paid media efforts with broader SEO and digital marketing strategies.
• Support tracking and attribution efforts to connect campaigns to conversions.
• Perform additional duties and support marketing initiatives as needed.

Requirements

• Minimum of 5 years of experience in paid digital advertising with a proven track record of driving results.
• Strong performance-driven mindset with a focus on KPIs, lead generation, and conversion optimization.
• Experience managing or partnering with digital marketing agencies.
• Proficiency in campaign analytics and performance tracking tools (e.g., Google Analytics).Familiarity with technical components such as tracking, form fills, and data integration.
• Strong communication skills and ability to collaborate across teams.
• Highly analytical with attention to detail and ability to manage multiple priorities.

Preferred

• Google Ads or related certifications are a plus.
• Prior experience in a digital marketing agency environment preferred.