Responsibilities

• Oversee the implementation and in-flight performance of approved paid media and digital channel plans as part of integrated omnichannel campaigns, identifying executional issues and optimization opportunities
• Manage the tactical execution of key campaigns and pilots, including those that apply to current and newly available omnichannel capabilities
• Partner with marketing operations to execute and test marketing automation campaigns, including email UAT, workflow validation, and deployment
• Own the day-to-day management of omnichannel data centralization for marketing, partnering with IT, data management, and analytics teams to ensure data flows, definitions, and outputs support campaign execution and performance tracking
• Support content and UX execution for web and owned digital properties by providing performance-driven input aligned to customer needs and established SEO, GEO, and AEO best practices
• Collaborate with brand marketing, analytics, marketing operations, IT, and agency partners to coordinate campaign execution, align on roles and timelines, and communicate execution status and key learnings
• Collaborating with Omnichannel Strategist to identify areas of opportunity for evolving campaigns and driving innovation
• Performs other duties as assigned

Requirements

• BS/BA degree in marketing, communications, or life sciences. AND 8+ years of experience in digital or omnichannel marketing OR
• Master's degree in marketing, life sciences or business administration AND 6+ years of similar experience as noted above
• Experience executing omnichannel marketing campaigns across paid media, web, email, and marketing automation
• Understanding of compliance and regulatory concepts governing biopharmaceutical commercial activities, or experience in similarly regulated industries
• Experience supporting marketing in industries with complex buying processes, including B2B or account-based models
• Strong knowledge of marketing fundamentals with the ability to apply brand and customer objectives to campaign execution across defined customer segments, channels, and content approaches
• Ability to assess and synthesize insights to support campaign optimization and executional recommendations, clearly communicating findings to inform data-driven decisions
• Demonstrated ability to work effectively across brand marketing, analytics, marketing operations, IT, and agency partners to deliver complex omnichannel campaigns
• Strong project and execution management skills, with experience coordinating multiple workstreams, timelines, and stakeholders
• Proven analytical experience to support the monitoring of performance data and campaign-level optimization efforts