Responsibilities

• Develop and own the worldwide brand strategy framework, including positioning, pillars, and messaging architecture across 9 countries
• Present brand strategy and results to senior leadership; influence decision-making and secure alignment across diverse partner groups
• Ideate and champion bold, innovative programs that move brand metrics at scale
• Build and scale brand programs that drive measurable impact on key brand metrics (awareness, preference, sentiment)
• Develop scalable mechanisms, including programs governing use of GenAI tools, that enable markets to produce high-quality brand content efficiently while maintaining the global creative bar
• Own the End to end creative management from ideation to production. This will include working with internal designers and external agencies to deliver best in class brand creative that has a consistent look and feel.
• Own the relationship with the internal creative teams, external creative teams, regional marketing teams and manage creative project workflows across the WW team
• Manage external agency partnerships for brand health tracking, audience research, and creator content programs
• Own brand health tracking, audience research, and measurement frameworks; define KPIs and reporting cadence
• Serve as the brand guardian by reviewing all net new content and messaging to ensure on-brand consistency across markets

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs
• Experience in influencer, affiliate marketing
• Experience communicating results to senior leadership
• Experience with customer segmentation, profiling, and targeting

Preferred

• Experience using any of SQL or other analytical tools for conducting data analysis
• MBA
• Knowledge of analytics tools and web traffic reporting
• Experience in marketing or marketing research

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• Learn more about our benefits at https://amazon.jobs/en/benefits