Sr Mgr, Public Relations

Brentwood, TN (Unknown)

Salary Not AvailableSenior Level8+ years expPart time

Posted 2 days ago

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Job Summary

Own and execute Tractor Supply's corporate PR strategy, lead sustainability storytelling, and manage media relations and crisis communications across executives and the company.

  • Own corporate communications strategy and sustainability narrative
  • Guide executives and crisis communications

Job Description

Responsibilities

  • Play a central role in developing and executing Tractor Supply’s overarching corporate Public Relations strategy including business/financial communications.
  • Lead day-to-day management of the strategy and work closely with the executive leaders.
  • Lead and shape Tractor Supply’s sustainability and stewardship narrative, translating complex environmental initiatives, goals, and disclosures into clear, compelling storytelling that resonates with media, investors, and key stakeholders.
  • Design and plan written and verbal communications consistent with corporate strategic objectives including scripts, Q&As, press releases, talking points, media pitches, etc.
  • Partner across business functions to help shape and ensure continuity of Tractor Supply’s corporate story, including supporting external communications tied to climate strategy, environmental initiatives, and corporate disclosures (e.g., Impact Report, TCFD) to ensure consistency, clarity and credibility of the Company’s public narrative.
  • Proactively pitch and secure positive media stories that showcase the Company’s executives and corporate narrative.
  • Provide media guidance to executives and thought leaders.
  • Develop and execute the crisis communication strategy.
  • Be comfortable as a media spokesperson for both strategic initiatives and issues management.

Requirements

  • Experience: 8+ years of corporate communication experience, preferably previous public relations experience included
  • Education: Bachelor’s degree in Communications, Public Relations, Journalism, Marketing or a related field. Coursework or demonstrated experience in sustainability, environmental studies, corporate responsibility or business is a plus. Any suitable combination of education and experience will be considered.
  • Professional Certifications: None

Preferred

  • Previous experience building a corporate PR strategy and managing scripts, thought leadership, corporate social media platforms and/or executive communication.
  • Experience doing this for a large company is strongly preferred.
  • Experience supporting or developing content for corporate reports, digital storytelling platforms or executive thought leadership tied to corporate reputation or sustainability initiatives
  • Experience translating complex sustainability, ESG, or corporate responsibility initiatives into accessible, audience-friendly communications (media, investor, or corporate storytelling).
  • Familiarity with sustainability disclosure frameworks (e.g., TCFD or similar) and ability to partner with technical teams to support external narrative development.
  • Corporate storytelling and experience working with national business and/or finance outlets. Strong ability to simplify data-heavy or technical subject matter into clear, compelling messaging.
  • Excellent written and verbal communications skills with keen attention to detail.
  • Basic business and financial acumen,
  • Collaborative team player with the ability to adapt in a changing environment.
  • Strong judgment in balancing storytelling with accuracy and credibility, particularly in areas subject to external scrutiny such as sustainability and corporate responsibility.

Benefits

  • Our benefits extend beyond medical, dental, and vision coverage, including company-paid life and disability insurance, paid parental leave, tuition reimbursement, and family planning resources such as adoption and surrogacy assistance, for all full-time Team Members and all part-time Team Members.
  • Part time new hires gain eligibility for TSC Benefits by averaging at least 15 hours per week during their 90-day lookback period. The lookback period starts the first of the month following the date of hire. If the 15-hour requirement was met, the benefits eligibility date will be the first day of the month following 4 months of continuous service.
Tractor Supply logo

Tractor Supply

3.4 Glassdoor

For more than 85 years, Tractor Supply has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living Life Out Here. Tractor Supply is the largest rural lifestyle retailer in the U.S., ranking 296 on the Fortune 500. The Company’s more than 52,000 Team Members are known for delivering legendary service and helping customers pursue their passions, whether that means being closer to the land, taking care of animals or living a hands-on, DIY lifestyle. In store and online, Tractor Supply provides what customers need – anytime, anywhere, any way they choose at the low prices they deserve. As part of the Company’s commitment to caring for animals of all kinds, Tractor Supply is proud to include Petsense by Tractor Supply, a pet specialty retailer, and Allivet, a leading online pet pharmacy, in its family of brands. Together, Tractor Supply is able to provide comprehensive solutions for pet care, livestock wellness and rural living, ensuring customers and their animals thrive. From its stores to the customer’s doorstep, Tractor Supply is here to serve and support Life Out Here.As of June 28, 2025, the Company operated 2,335 Tractor Supply stores in 49 states and 207 Petsense by Tractor Supply stores in 23 states.

Founded in 1938
Brentwood, Tennessee, USA
21K employees (478 in marketing)
53% recommend to a friend
71% CEO approval

Traffic Signals

Monthly Visitors
30.8M
Monthly Google Ads Budget
$1M
Traffic Source Mix
Search
58.9%
Direct
18.1%
Referral
2.3%
Social
2.4%
Paid
11.4%

Headcount Trend

Current headcount: ~21.3K

Marketing Team

Marketing Team Size
478 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

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