Responsibilities

• Brand Strategy & Planning: Translate insights into recommendations to support annual brand plan, including goals, priorities, KPIs, and resource allocation.
• Brand Strategy & Planning: Apply market research, customer insights, and competitive intelligence to guide strategy and decision‑making.
• Brand Strategy & Planning: Leverage best practices from across the global organization and the broader industry.
• Marketing Execution & Materials Development: Own delivery of high-quality promotional materials for sales force execution, including visual aids, leave-behinds, training materials, and internal communications.
• Marketing Execution & Materials Development: Ensure marketing tactics are grounded in data and insights, leveraging innovative ways to communicate the value proposition of our product across key stakeholders
• Marketing Execution & Materials Development: Partner with agencies to ensure creative excellence, consistency, and timely execution across channels.
• Marketing Execution & Materials Development: Influence strategic direction of peer-to-peer tactics and content, partnering with Thought Leader Liaisons to execute and optimize
• Marketing Execution & Materials Development: Ensure all materials comply with legal, regulatory, and compliance standards.
• Marketing Execution & Materials Development: Collaborate with digital brand team to optimize content and delivery of marketing tactics across personal and non-personal channels (e.g., website content, email campaigns, paid media, and other digital engagement tools)