Responsibilities

• Lead the strategy, development, and ongoing evolution of the American Academy of Pediatrics (AAP) digital marketing function, including channel strategy, platform governance, and agency relationships.
• Partner with marketing staff to develop and execute integrated digital programs that drive acquisition, engagement, and retention across the full member and customer lifecycle.
• Serve as the primary owner of the AAP enterprise email marketing platform, establishing the governance, standards, and infrastructure that enable effective digital communications across AAP.
• Provide the strategic leadership and operational foundation needed to scale digital capabilities, expand channel presence, and deepen impact across the organization.
• Develop and lead the overall digital marketing channel strategy, advising on marketing plans across product, education, and membership teams and serving as a cross-functional digital marketing resource to support evolving programs and priorities.
• Serve as primary marketing owner of the organization’s email marketing platform, establishing and maintaining governance standards, user management processes, brand and style compliance, and onboarding and offboarding protocols.
• Build and convene a cross-departmental community of practice, engaging super users across key departments to drive email platform knowledge-sharing, consistent usage standards, and issue escalation.
• Serve as the internal source of truth for platform guidance and change management.
• Manage email platform health and performance in partnership with IT, including audience segmentation standards, list hygiene, sender reputation, deliverability, and email and privacy compliance standards (e.g., CAN-SPAM, GDPR).
• Serve as primary marketing liaison for vendor relationships, renewals, roadmap input, and feature escalation.

Requirements

• Bachelor's degree in marketing, communications, or a related discipline, or an equivalent combination of relevant education and work experience required.
• Master's degree in marketing, digital media, or a related discipline preferred.

Preferred

• Master's degree in marketing, digital media, or a related discipline preferred.
• Experience with education-related products and publications a plus.

Benefits

• The AAP offers a comprehensive benefits package which includes healthcare and retirement savings plans.