Senior Digital Creator
Signal & Story
USA (Remote)
AgencyFull-timeSenior level5+ years exp.
3 hrs ago
Sr Mgr, Content Strategy and Integrated Campaigns
Chicago, IL (On-site)
$95K/yr – $125K/yrSenior Level5+ years expFull time
Posted 1 month ago
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Job Summary
Own cross-channel content and campaign execution for retail marketing, tying storytelling to shopping moments and retailer priorities.
- Content strategy: craft a scalable framework, audience pillars, and localizable best practices tied to insights and performance data.
- Campaign execution: drive multi-channel campaigns from idea to recap with clear KPIs and influencer collaboration.
- Collaboration: coordinate Marketing, Creative, PR, Channel, and Retail partnerships to scale programs and localize content.
Job Description
Responsibilities
- Lead and optimize a holistic content strategy aligned with campaign goals, retailer priorities, customer insights, and broader business objectives.
- Develop and manage integrated marketing calendars aligned to key shopping moments, seasonal campaigns, retailer initiatives, and business priorities.
- Build scalable content frameworks and toolkits that support multiple properties while allowing for local customization.
- Define content architecture, audience messaging pillars, and storytelling approaches in partnership with Creative and Channel teams.
- Ensure content is optimized for audience engagement, SEO/discoverability, and channel performance; incorporate audience insights, consumer behavior trends, and performance data into content planning in partnership with analytics and channel teams.
- Maintain brand consistency across all consumer-facing campaigns and communications.
- Lead integrated, multi-channel campaigns from concept through execution, optimization, and recap.
- Translate business objectives into clear campaign strategies, messaging, positioning, and execution plans.
- Build and manage campaign timelines, deliverables, approvals, and dependencies with strong accountability and collaboration.
- Ensure alignment between campaign strategy, content execution, media/channel plans, and performance KPIs.
- Collaborate with influencers and creators to expand campaign reach and audience engagement.
- Identify opportunities to scale successful campaigns and optimize underperforming programs based on performance insights.
GGP
At GGP, we’re all about creating spaces that do more than just exist — they thrive. For over 70 years, we’ve been at the forefront of retail real estate, building destinations where brands and communities come together to make magic happen.With a portfolio of 100+ retail centers across 35 states, we’re proud to say that 61% of the U.S. population lives within an hour of a GGP destination. That’s not just reach — it’s impact. And it’s what drives us to keep innovating.We’re not your average landlords. We’re partners, collaborators, and champions of retail success. In a world where the retail landscape is changing faster than ever, we’re here to help brands stay ahead, grow stronger, and connect more deeply with their customers.At GGP, we don’t just manage real estate — we transform it into a retail advantage. Let’s build something extraordinary together.
