Sr. Meta Media Buyer

Responsibilities

• Own and lead campaign strategy, structure, and optimization across Meta as your primary platform, with active management across Google, TikTok, and other relevant channels
• Develop advanced scaling strategies, audience expansion frameworks, and budget reallocation decisions grounded in performance data
• Build and manage creative testing frameworks in partnership with the Creative team, providing platform-specific direction based on results
• Lead client-facing performance discussions, presenting insights, testing outcomes, and strategic recommendations clearly and confidently
• Produce deeper channel-level analysis that goes beyond reporting, connecting data to business outcomes and informing next steps
• Troubleshot complex tracking issues, attribution discrepancies, and cross-platform performance problems, including GTM and pixel-level diagnosis
• Mentor junior media buyers through training, feedback, and day-to-day coaching
• Maintain and improve campaign documentation, QA standards, and onboarding resources for the media buying team
• Partner with the Funnel team to align paid media strategy with landing page performance and offer testing
• Contribute to standardizing planning frameworks, reporting standards, and team processes

Requirements

• Experience: 5+ years of hands-on paid media experience with a proven track record in an in-house or agency environment
• Education: BA/BS degree in marketing or business preferred, or equivalent work experience
• Deep, proven expertise in Meta Ads Manager, including complex campaign structures, audience strategy, and algorithm-informed optimization
• Demonstrated ability to scale paid media budgets while maintaining or improving performance efficiency
• Experience managing campaigns across two or more platforms (Google Ads, TikTok Ads, programmatic, or CTV preferred)
• Strong command of performance metrics and funnel analysis: CTR, CVR, ROAS, CPA, AOV, and LTV
• Ability to build structured media plans with targeting strategy, campaign architecture, and budget allocation
• Experience developing and running creative testing frameworks with clear hypotheses and performance-based iteration
• Comfort troubleshooting tracking issues at the pixel, UTM, and attribution level; GTM experience is a strong plus
• Proficiency with analytics tools such as GA4, Looker Studio, or equivalent reporting platforms

Benefits

• Robust Medical, Dental, and Vision insurance plans with a generous employer contribution towards monthly premium costs
• Customizable 401(k) plan with employer match after 90 days
• Company-paid Life Insurance Policy
• Flexible PTO
• Company-provided Macbook
• Hybrid/Remote work policy