Senior Media Investment Specialist

Responsibilities

• Develop comprehensive media recommendations (video, audio, gaming) aligned to client’s objectives
• Lead holistic media consideration across video (TV, OTT, OLV), audio, and gaming, utilizing both direct and programmatic buying methods
• Collaborate with Integrated Planning, Account Management, and Programmatic teams; provide cross-channel guidance
• Demonstrate deep understanding of media partner capabilities and integrations; distinguish between direct IO and programmatic activation opportunities where applicable
• Provide strategic recommendations based on objectives, past performance, and 1st & 3rd party research insights
• Research, propose, and champion test & learn opportunities; collaborate with cross-functional teams on viability for execution and measurement
• Clearly articulate asset and tagging requirements, and provide creative best practices for campaign success
• Oversee the end-to-end RFP process, including vendor outreach, proposal evaluation, negotiations, and securing added value
• Lead the timely launch and stewardship of multiple client campaigns, each with unique channel and targeting strategies
• Manage recurring pacing, invoicing, and reconciliation tasks across all applicable channels

Requirements

• EDUCATION: Bachelor's degree in marketing, Advertising, Communications, Business, or equivalent work experience
• EXPERIENCE: 4+ years of experience developing, launching, and managing video campaigns across linear, streaming video, and/or online video
• Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on new opportunities
• Ability to quickly grasp new technology and product changes, and identify application to current work
• Written & verbal communication skills
• Proactive and curious attitude. Strong problem-solving skills
• Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities
• Self-starter able to seek new opportunities or projects, and lead with support from start to finish

Preferred

• Experience working in highly regulated industry (e.g. pharma, healthcare)
• Experienced using syndicated research and 1st party data to inform strategy and activation
• Presentation skills