Responsibilities

• Sets the vision for merchant marketing with a focus on scalable, co-branded campaigns that drive Paze usage and transaction growth across enterprise merchants
• Leads the strategy, development, and execution of co-branded campaigns with merchants, ensuring alignment with shared business goals and delivering measurable impact
• Drives a performance marketing approach, leveraging a test-and-learn methodology across creative, offers, audience segmentation, and channel strategy to continuously optimize campaign performance
• Participates in the development and management of merchant marketing toolkits and assets to support scalable, high-quality campaign execution
• Provides marketing leadership and support for new merchant onboarding, including collaborating directly with partners on integrated marketing plans (PR, social, owned and paid channels)
• Partners closely with and manages external agencies to develop creative, execute campaigns, and optimize performance; ensures strong strategic direction, quality, and delivery
• Oversees complex, cross-functional marketing initiatives end-to-end, including defining processes, timelines, deliverables, and success metrics
• Builds and maintains strong relationships with a diverse set of internal and external stakeholders, demonstrating excellence in stakeholder management and cross-functional collaboration
• Ensures campaigns deliver a seamless and compelling customer experience while strengthening the Paze brand
• Supports the company’s commitment to protect the integrity and confidentiality of systems and data

Requirements

• Education and experience typically obtained through completion of a bachelor’s degree in marketing, communications, business, or related field
• Typically a minimum of 12 years of experience in marketing, with a strong foundation in brand and integrated marketing
• Proven experience developing and executing co-branded or partnership marketing campaigns
• Demonstrated expertise in performance marketing, including testing and optimizing creative, offers, audiences, and channels
• Experience working with and managing external agencies to deliver high-quality marketing outcomes
• Strong stakeholder management skills, with experience collaborating across internal teams and external partners
• Demonstrated success in client-facing roles and working directly with partners
• Experience working in a start-up or high-growth environment preferred
• 3–5 years of experience creating and scaling marketing programs
• Excellent verbal and written communication skills, including strong active listening

Preferred

• Experience working in a start-up or high-growth environment preferred

Benefits

• Healthcare Coverage – Competitive medical (PPO/HDHP), dental, and vision plans as well as company contributions to your Health Savings Account (HSA) or pre-tax savings through flexible spending accounts (FSA) for commuting, health & dependent care expenses.
• 401(k) Retirement Plan – Featuring a 100% Company Safe Harbor Match on your first 6% deferral immediately upon eligibility.
• Paid Time Off – Flexible Time Off for Exempt (salaried) employees, as well as generous PTO for Non-Exempt (hourly) employees, plus 11 paid company holidays and a paid volunteer day.
• 12 weeks of Paid Parental Leave
• Maven Family Planning – provides support through your Parenting journey including egg freezing, fertility, adoption, surrogacy, pregnancy, postpartum, early pediatrics, and returning to work.
• And SO much more! We continue to enhance our program, so be sure to check our Benefits page here for the latest. Our team can share more during the interview process!