Sr. Marketing Manager, Digital Shelf

Responsibilities

• Build a performance-oriented team that drives measurable results.
• Lead the Digital Shelf team responsible for keyword research, content optimization, and brand stores across Amazon, Walmart, Target, Kohl’s, Chewy, and other retailer websites.
• Lead annual business planning against POS and UPSPW goals, then closely manage performance throughout the year. When results are off track, identify the problem, reset priorities, and lead cross-functional teams to close the gap.
• Guide the team’s keyword strategy that guides product content, organic search, paid media, and other traffic-driving efforts, balancing traditional SEO with emerging GEO requirements.
• Direct the Media team’s retail search priorities, including which products and keywords to support. Regularly review campaign structure, efficiency, and attributed sales to ensure media is contributing to total account growth.
• Oversee the digital shelf strategy for new product launches and key seasonal events, including Prime Day and other retailer-specific promotional periods.
• Partner with Sales and retailer site merchants to secure digital placement, support promotional opportunities, and improve sell-through.
• Work closely with Influencer Marketing, Brand, Product Development, and Creative to build and execute programs that improve traffic, conversion, and POS.
• Oversee digital shelf reporting and analytics, using performance data to identify issues, prioritize opportunities and improve results.
• Own the digital shelf technology stack and champion new tools, AI, and automation that improve the team’s impact and capacity, partnering with IT on larger implementations.

Requirements

• 10+ years of experience in digital shelf, ecommerce, retail search, or content optimization.
• Strong understanding of how keywords, content, media, and promotions drive sell-through.
• Highly analytical and comfortable turning data into action.
• Proven team leader who builds accountability around measurable results.
• Strong cross-functional partner who is willing to dig into the details and push for results.
• Experience with digital shelf technology, AI, and automation.