Sr. Marketing Manager, LR Brand

Responsibilities

• Build and develop a high-performing, results-oriented Brand team. Work with centers of excellence in Media, Analytics, and Digital Shelf, as well as cross-functional partners in Product Development, Sales, Creative, and Finance.
• Own Learning Resources brand and go-to-market strategy, aligning to How Brands Grow methodology.
• Lead Product Marketing, Content, Organic Social, Creator and Public Relations, ensuring they work together to tell a compelling and consistent Learning Resources story.
• Manage the annual Marketing budget, ensuring that resources are allocated effectively to execute against strategy.
• Lead the development of annual marketing plans for all product lines to drive demand across channels. Work cross-functionally to execute.
• Scale our influencer, affiliate and creator ecosystem, including long-term community building to scale brand reach, attribution and advocacy.
• Partner with Product Development to develop market insights that shape our innovation strategy.
• Work with Sales to capture retail opportunities and then secure sell-through.
• Within the first 3 months, assess the team and create individual development plans as needed to address skill gaps.
• Within the first 3 months, lead the team to reset its creator and affiliate strategy, with a main KPI to 5x sales on TikTok Shop.

Requirements

• 10+ years of experience in brand marketing
• Results-driven attitude – a self-starter who thinks and participates effectively, both independently and as part of a team
• Analytical skills, and sales acumen – must be able to gather, analyze and interpret data to deliver business insights
• Strong communication skills, including synthesizing information from a broad range of stakeholders and market research
• Proactive and resourceful in solving problems, making decisions and executing on goals
• Ability to build and maintain effective relationships with management, sales teams, peers and agency partners and manage those relationships to achieve business objectives
• Proven track record of growing consumer brands and delivering results without relying on outsized media budgets.
• Exceptional brand storyteller with a strong instinct for what captures consumer attention, particularly across social, creator and emerging channels.
• Creative problem solver who is comfortable challenging established approaches, testing new ideas and finding unconventional paths to growth.