Sr. Media Specialist at Planit | Baltimore, MD | $75K/yr – $90K/yr

Sr. Media Specialist

Baltimore, MD (Hybrid)

$75K/yr – $90K/yrSenior Level5+ years expFull time

Posted 5 months ago

Job Summary

Drive cross-channel, goal-driven media planning and execution for integrated campaigns that span digital, OTT, and traditional channels.

Must-have: 5–6 years in digital media with proven KPI management and ad-server experience.
Standout: End-to-end vendor negotiation, added-value media buys, and cross-functional collaboration.
Standout: Proficiency with Google Ads/Display/YouTube and Advanced TV planning.

Job Description

Responsibilities

Work with the Media Supervisor and Media Director to develop strategic, goal-focused campaigns.
Collaborate with traditional media, creative, social media, PR, and account teams to deliver integrated, cross-channel media solutions.
Plan and negotiate Advanced TV (OTT), digital audio, and display campaigns, including management, tracking, and reporting.
Plan and execute digital media campaigns within the Google Suite (Google Ads, Google Display Network, and YouTube).
Research, negotiate, and execute effective media plans with minimal direction from the Media Supervisor.
Build and maintain strong relationships with media vendors through clear communication and expectation management.
Monitor campaign performance regularly and recommend optimizations as needed.
Partner with the Analytics team to update dashboards and provide campaign analysis as requested.
Manage billing and reconciliation for owned media channels and train new media associates on billing processes.
Stay current on media trends and share new opportunities with internal teams.
Utilize internal and external research tools to gather audience, competitive, market, and channel insights.
Develop strategic media presentations aligned with client objectives and efficient media buying strategies.
Research emerging media channels, measurement approaches, and competitive trends.
Maintain media flowcharts, digital campaign spreadsheets, billing authorizations, and production schedules.
Negotiate and contract media buys, including securing added-value opportunities.
Organize and maintain vendor contracts, research documentation, and historical reports.
Coordinate with client, creative, and account teams to deliver creative assets to vendors and QA all tags and placements.
Work with vendors to ensure full delivery of ordered media buys.
Review, approve, and process monthly media billing.
Reconcile budgets and performance regularly and communicate issues promptly to account teams visuals? (Note: kept exact text)

Requirements

5–6 years of experience working with digital media channels (paid social, display, paid search, retailer media).
Bachelor’s degree in a related field.
Advanced understanding of media projects, ad specifications, and vendor requirements.
Experience preparing presentations and RFPs.
Strong knowledge of digital media KPIs, campaign management, and reporting (including ad servers).
Familiarity with common media research and planning tools/software.
Strong presentation and communication skills.
Ability to manage complex processes in a fast-paced environment.
Entrepreneurial mindset with the ability to multitask across multiple campaigns.
Strong interpersonal skills to build internal and external relationships.

Preferred

Agency experience.
Experience with OTT and digital audio platforms (e.g., Pandora, podcasts).
Experience with CPG, direct response, or lead generation campaigns.
Exposure to tag management and advanced campaign tracking.
Experience with third-party data aggregators and reporting dashboards.

Planit

3.6 Glassdoor

At Planit, we provide businesses with the vision, precision and independence they need to improve the quality of their software and the way they deliver it.As a global leader in quality engineering and assurance solutions, our 2,000+ consultants are at the forefront of the industry. Every day, they test themselves on a variety of challenging projects across our top-tier client base. We are hungry to learn and drive our industry forward. This permeates the fabric of our culture, with core values centred around continuous growth and excellence, as we look to inspire minds and raise the bar.We embrace and encourage diversity. We strive to create an environment that’s productive, welcoming, fair, rewarding, and fun for everyone. We act with integrity and harness sustainability as a catalyst for positive change.Ready to test yourself and grow your career? Visit our Careers tab or www.planit.com/careers

Founded in 1997

Millers Point, New South Wales, AUS

2K employees (28 in marketing)

www.planit.com

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91% CEO approval