Responsibilities

• Develop strategic, goal-focused campaigns with the Media Supervisor and Media Director.
• Collaborate with traditional media, creative, social media, PR, and account teams to deliver integrated, cross-channel media solutions.
• Plan and negotiate Advanced TV (OTT), digital audio, and display campaigns, including management, tracking, and reporting.
• Plan and execute digital media campaigns within the Google Suite (Google Ads, Google Display Network, and YouTube).
• Research, negotiate, and execute effective media plans with minimal direction from the Media Supervisor.
• Build and maintain strong relationships with media vendors through clear communication and expectation management.
• Monitor campaign performance regularly and recommend optimizations as needed.
• Partner with the Analytics team to update dashboards and provide campaign analysis as requested.
• Manage billing and reconciliation for owned media channels and train new media associates on billing processes.
• Stay current on media trends and share new opportunities with internal teams.

Requirements

• 5–6 years of experience working with digital media channels (paid social, display, paid search, retailer media).
• Bachelor’s degree in a related field.
• Advanced understanding of media projects, ad specifications, and vendor requirements.
• Experience preparing presentations and RFPs.
• Strong knowledge of digital media KPIs, campaign management, and reporting (including ad servers).
• Familiarity with common media research and planning tools/software.
• Strong presentation and communication skills.
• Ability to manage complex processes in a fast-paced environment.
• Entrepreneurial mindset with the ability to multitask across multiple campaigns.
• Strong interpersonal skills to build internal and external relationships.

Preferred

• Agency experience.
• Experience with OTT and digital audio platforms (e.g., Pandora, podcasts).
• Experience with CPG, direct response, or lead generation campaigns.
• Exposure to tag management and advanced campaign tracking.
• Experience with third-party data aggregators and reporting dashboards.