Responsibilities

• Lead the development of integrated media strategies aligned with client objectives, audience insights, cultural intelligence, and business goals.
• Translate campaign briefs into strategic media frameworks and actionable recommendations across digital and traditional channels.
• Develop media plans encompassing paid social, search, display, video, CTV, YouTube, audio, OOH, programmatic, and emerging platforms.
• Evaluate market conditions, competitive activity, consumer behavior, and industry trends to inform media recommendations.
• Partner with internal teams to ensure media strategies are aligned with broader marketing and communications objectives.
• Identify innovative opportunities, emerging platforms, and AI-enabled solutions that drive campaign effectiveness.
• Develop strategic budget allocation recommendations across channels and tactics to maximize campaign performance.
• Lead media investment analysis and provide recommendations that balance efficiency, reach, engagement, and business outcomes.
• Support vendor negotiations, rate evaluations, added-value opportunities, and media partnerships.
• Maintain oversight of campaign budgets, pacing, actualization, and financial stewardship.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• 6-8 years of media planning, buying, and strategy experience within an agency environment.
• Demonstrated experience developing integrated media strategies across digital and traditional channels.
• Strong understanding of media investment planning, budget management, and vendor negotiations.
• Experience presenting recommendations and performance insights directly to clients.
• Strong analytical, communication, and problem-solving skills.

Preferred

• Experience targeting multicultural audiences, particularly Asian American audiences, is highly preferred.
• Healthcare, public sector, destination marketing, automotive, CPG, or multicultural marketing experience is a plus.