Sr. Media Buyer/Planner

Responsibilities

• Team Mentorship
• Strategic Media Planning
• Media Buying & Partner Relationships
• Campaign Execution & Scheduling
• Budget Management & Performance
• Develop integrated traditional and digital media plans that connect client business objectives, audience insights, channel selection, timing and budgets.
• Research target audiences, including their purchasing behaviors and media habits, to identify effective opportunities to reach agricultural audiences.
• Evaluate media channels, partners, technologies and formats, recommending approaches that strengthen reach, engagement and campaign results.
• Negotiate media rates, placements, added value and terms with partners to secure effective buys within approved strategies and budgets.
• Manage media bookings, insertion orders, schedules and material deadlines, coordinating with partners and internal teams to ensure accurate, timely delivery.

Requirements

• Bachelor’s degree in Marketing, Advertising, Media or a related field, or an equivalent combination of education and relevant experience.
• 5+ years of progressive media planning and buying experience, preferably within an agency.
• Demonstrated experience independently developing integrated media plans, negotiating buys and managing campaigns and budgets.
• Strong working knowledge of traditional and digital media, including channel selection, audience targeting, buying approaches and performance measurement.
• Experience with agricultural or rural audiences is an asset.
• Strong analytical skills, with the ability to turn audience research and campaign data into clear recommendations.
• Proficiency in Microsoft Office, particularly Excel, and familiarity with media research, planning, buying and reporting tools.
• Relevant platform certifications, such as Google Ads, are an asset.
• Strong negotiation, relationship-building and presentation skills, with confidence explaining recommendations to clients and colleagues.
• Excellent organization and attention to detail, with the ability to manage multiple campaigns, budgets and deadlines.