Ad Buyer - Social and PPC

Responsibilities

• Collaborate with marketing operations, creative, product, and content teams to create, launch, and manage ad campaigns across both social and PPC channels, from concept through reporting.
• Develop ad copy and creative concepts that speak directly to our customer base across platforms.
• Use audience and platform data to target the right segments across social and search.
• Set up and maintain conversion tracking pixels and tags in Google Tag Manager across campaigns.
• Monitor performance using Google Analytics and platform reporting, and make data-driven optimization decisions.
• Run A/B tests across creative, messaging, and targeting to refine campaigns on both social and search.
• Stay current on advertising best practices, platform updates, and industry trends across both social and PPC.

Requirements

• 3+ years creating and managing ad campaigns on platforms that include Google Ads, plus at least two additional specialty ad platforms – ideally including X/Twitter Ads or TikTok Ads.
• 2+ years with analytics platforms, including tag setup and preview/testing steps.
• Experience logging into WordPress websites and making simple adjustments.
• Good writer with a proven track record reporting results to stakeholders.
• Ability to work independently or in team settings.

Benefits

• 100% employer-paid medical, dental & visionFull coverage for employees — nothing comes out of your paycheck. Plus an annual review with a raise option.
• Time off that grows with you22 days PTO + 4 holidays to start. After 3 years it bumps to 29 days, and after 5 years you move to flexible time off — not accrued, not capped. Take time off when you want.
• Parental leave & 401(k) match, Paid parental leave, plus up to 6% company 401(k) matching with no vesting period — it’s yours from day one.
• Quarterly allowance: Spend it on whatever makes work better: a comfier remote setup, continuing-education classes, a plant for your desk, coffee for a coworker, a massage for yourself… really, whatever.
• No dumb perks (and a trail mix bar)No weekend dog-walking gimmicks that look cool but cost nothing because nobody uses them. We spend on benefits you’ll actually use — an open-concept office, friendly coworkers, a creative environment, and yeah… a trail mix bar.