Performance Media Buyer

Responsibilities

• Build, configure, launch, and manage paid digital advertising campaigns across platforms such as Meta (Facebook/Instagram), Google Ads, Reddit, TikTok, and other assigned channels.
• Execute campaign strategies developed by the digital strategy team, including campaign objectives, audience targeting, placements, budgets, and creative testing.
• Configure campaign structures, ad sets, targeting, placements, bid strategies, naming conventions, and tracking parameters.
• Upload and organize approved ad creative, headlines, primary text, descriptions, and destination URLs.
• Perform pre-launch quality assurance (QA) to ensure campaigns are configured accurately and aligned with approved requirements.
• Verify destination URLs, UTM parameters, tracking events, audience selections, and campaign settings before launch.
• Maintain organized campaign structures and consistent platform naming and documentation standards.
• Monitor active campaigns daily to identify performance trends, delivery issues, inefficiencies, and optimization opportunities.
• Optimize audiences, placements, bids, budgets, creatives, and campaign configurations to improve results.
• Monitor key performance indicators, including CPM, CTR, CPC, CPL, Cost per Qualified Lead (CPSQL), conversion rates, and other assigned performance metrics.

Requirements

• 3+ years of hands-on experience managing and optimizing paid digital advertising campaigns.
• Strong proficiency in Meta Ads Manager, including campaign creation, targeting, budget management, creative testing, and performance optimization.
• Experience managing campaigns in Google Ads and/or other paid advertising platforms.
• Demonstrated ability to independently build, launch, and optimize campaigns.
• Strong understanding of paid media performance metrics, including CPM, CTR, CPC, CPL, conversion rates, and lead quality indicators.
• Experience managing campaign budgets and monitoring daily and weekly pacing.
• Ability to analyze campaign performance and translate data into practical optimization decisions.
• Strong attention to detail, particularly with campaign configuration, naming conventions, tracking parameters, and QA processes.
• Experience troubleshooting campaign delivery issues, disapproved ads, tracking discrepancies, and performance declines.
• Ability to manage multiple campaigns, deadlines, and competing priorities in a fast-paced environment.

Preferred

• Experience with healthcare, pharmaceutical, clinical trial recruitment, medical device, or other regulated-industry advertising.
• Experience managing paid campaigns across Reddit Ads, TikTok Ads, (X) Twitter, NextDoor, Microsoft Ads, or programmatic platforms.
• Experience with lead generation and conversion-focused advertising campaigns.
• Familiarity with Meta Pixel, Conversions API (CAPI), Google Tag Manager, GA4, UTMs, setup and conversion tracking.
• Familiarity with reporting tools such as Sisense, Looker Studio, or Google Analytics.
• Experience optimizing toward qualified leads, cost per qualified lead, or downstream acquisition outcomes.
• Experience working with creative teams to execute structured A/B testing.
• Familiarity with AI-assisted campaign analysis, performance monitoring, and workflow automation.
• Experience with bulk campaign builds, Meta Ads Manager bulk editing, Google Ads Editor, or similar tools.
• Familiarity with platform advertising policies and privacy requirements in healthcare marketing.

Benefits

• Medical, Dental, and Vision Insurance
• Employee Assistance Program (EAP)
• Flexible PTO
• Holidays
• Basic Life and AD&D Insurance
• Hospital Indemnity Insurance
• Voluntary Critical Illness Insurance
• Long-term and Short-term Disability
• Voluntary Accident Insurance
• Flexible Savings Account (FSA)