Responsibilities

• Act as Strategic GTM Business Partner: Drive regular operating rhythms, quarterly pipeline generation (PG) OKR targets, QBR data packs, and marketing budget allocation frameworks alongside marketing leadership.
• Lead Investment Proposals & Impact Modeling: Architect rigorous business cases, scenario models, and ROI forecasts to secure investment for new marketing programs; evaluate capital trade-offs across channels and stress-test the expected pipeline return and payback periods before launch.
• Lead Pipeline Automation & Marketing Triggers: Design, script, and operationalize automated marketing triggers in Python/SQL notebooks to power high-converting marketing plays and feed targeted accounts directly into sales workflows.
• Architect Attribution & Single Source of Truth: Own end-to-end pipeline attribution models across sales, marketing, and partner channels; maintain rep-level marketing metrics integrated directly into Frontline Manager (FLM) data packs and leadership scorecards.
• Drive Account Tiering & Routing: Operationalize advanced account tiering and segmentation logic across Salesforce (SFDC) and 6sense/Segment to optimize lead routing, demand generation campaigns, and Account-Based Marketing (ABM) outreach.
• Advanced Commercial Modeling: Partner with broader central data science teams on company wide marketing frameworks (like Marketing Mix Modeling), while independently owning custom scenario analysis (e.g., ASP impact of bundling, Customer Lifetime Value/LFTV cohorting, and field event ROI modeling).
• Maintain & Modernize GTM Data Infrastructure: Curate and optimize our Looker, Tableau, and SFDC reporting assets, managing SQL logic via GitHub version control, dashboard glossaries, and automated data QA processes.

Requirements

• 5+ years of experience in Marketing Analytics, GTM Strategy, Revenue Operations, or Business Intelligence within a high-growth B2B SaaS or technology organization.
• Advanced Technical Stack: Mastery of complex SQL and proficiency in Python (or R) for data extraction, manipulation, statistical analysis, and pipeline automation.
• Data Visualization & BI: Proven track record building enterprise-grade executive scorecards and self-serve dashboards in Tableau and Looker.
• CRM & GTM Tech Stack Depth: Strong functional understanding of Salesforce (SFDC) data architecture, campaign hierarchies, lead routing rules, and marketing automation platforms.
• Commercial Acumen & Executive Presence: Exceptional communication skills with demonstrated experience partnering directly with Director/VP-level leaders to turn data insights into operational decisions.

Preferred

• Experience working with customer data platforms and intent tools (e.g., Segment, 6sense, Marketo).
• Experience with Marketing Modeling, multi-touch attribution, and lifetime value (CLV/LFTV) analyses.
• Familiarity with Git/GitHub workflows for analytics version control.
• Genuine passion or prior experience in the social impact, non-profit, or public sector technology domains.

Benefits

• What We Offer Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.
• This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.