Sr. Marketing Specialist

Minneapolis, MN (Remote)

$86K/yr – $116K/yrSenior Level7+ years expFull time

Posted 2 days ago

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Job Summary

Own and execute brand, Go-To-Market and CRM marketing initiatives, collaborating with field teams to drive client acquisition, retention and growth while shaping marketing plans and cross-functional programs.

  • Lead cross-sub-team work streams and coordinate with creative, compliance and internal stakeholders.
  • Leverage data and market intelligence to optimize campaigns and measure impact.

Job Description

Responsibilities

  • Individual contributor role that is responsible for providing expertise in support of planning, development and execution of organizational Brand, Go-To-Market and CRM marketing strategies and tactics that align with key enterprise/department/program goals.
  • Works directly with premier field resources to support marketing development designed to grow and sustain successful practices.
  • Provides assistance with developing client acquisition, service and retention strategies; enables implementation of marketing plans, advertisement, and digital strategies; acts as liaison with creative, compliance and other internal groups to provide superior experience.
  • Leverages market data and analytics to influence success of marketing programs/initiatives and to continuously improve upon marketing results.
  • Gathers field, member and stakeholder feedback to ensure alignment and to optimize effectiveness.
  • Continues to build marketing intelligence through external and internal data sources.
  • Uses vertical marketing expertise/experience to contribute to larger marketing initiatives and projects.
  • May be charged with leading cross- sub-teams and work streams and providing work direction in support of larger marketing initiatives.
  • Leverages experience to drive development that aligns with key corporate strategies and initiatives.
  • Contributes to the development of marketing strategies that support the organizational brand and Go-To-Market strategies; responsible for development of actionable tactics that support brand recognition and affinity, productivity and new member growth.

Requirements

  • 5 – 7 years marketing or related experience
  • College degree in marketing or related field; masters a plus but not required.
  • Experience in a specialized area of marketing (direct marketing, e-marketing, communications, analytics, brand positioning, social networking media, etc.) and/or project/program management.
  • Excellent communication skills and exceptional customer service mindset.
  • Demonstrates strong project management and collaboration skills
  • Applies a development mindset that uses creativity and marketing expertise to develop new, more effective and more efficient marketing approaches.

Benefits

  • The following benefits may be offered: various bonuses (including, for example, annual or long-term incentives); medical, dental, and vision insurance; health savings account; flexible spending account; 401k; pension; life and accidental death and dismemberment insurance; disability insurance; supplemental protection insurance; 20 days of Paid Time Off each year; Sick and Safe Time; 10 paid company holidays; Volunteer Time Off; paid parental leave; EAP; well-being benefits, and other employee benefits. Eligibility for receipt of these benefits is subject to the applicable plan/policy documents. Thrivent’s plans/policies are subject to change at any time at Thrivent’s discretion.
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Thrivent

3.7 Glassdoor

Where Money Means More TMWe’re more than a financial services organization—we’re your partners in navigating life’s financial challenges with care and focus on what matters to you.With the belief that money is a tool, not a goal, we help over 2 million clients make the most of all they’ve been given through financial advice, insurance, investments, banking and generosity programs. As a Fortune 500 company with a 100-year legacy, Thrivent is committed to helping people build their financial futures and live more generous lives in their communities and beyond. For more information, visit thrivent.com. You can also find us on Instagram. YouTube and Facebook. See our social media privacy policy and page guidelines at thrivent.com/privacyandsocial.

Founded in 1902
Minneapolis, Minnesota, USA
8.8K employees (361 in marketing)
62% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
879.1K
Monthly Google Ads Budget
$399.1K
Traffic Source Mix
Search
27.2%
Direct
64.2%
Referral
5.6%
Social
1.8%
Paid
1.1%

Headcount Trend

Current headcount: ~8.8K

Marketing Team

Marketing Team Size
256 (3% of company)
Median Career Experience
12 years
Median Tenure
6.6 years
Marketing Roles Posted (Last 30 Days)
6

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