Responsibilities

• Build, deploy, and measure omni-channel campaigns for optimized ROI to meet growth goal.
• Coordinate with the internal and external agencies to launch and optimize paid digital campaigns, including search engine marketing (SEM), Performance Max, and display, and apply agency performance reporting to inform campaign decisions.
• Understand best practices for search engine optimization (SEO) and Answer Engine Optimization (AEO) for improved results and ranking.
• Serve as the team’s CRM subject-matter expert and manage the system’s vendor integrations, including the setup and maintenance of the APIs that transfer lead data between the CRM and external partners (call center, marketing agency, mail vendor, and website vendor).
• Coordinate direction for creative development including drafting marketing briefs, new job meetings, strategy and reviews of campaign content and creative across print and digital channels.
• Assign toll-free numbers (TFNs) to campaigns and manage website redirects to support lead tracking and attribution.
• Partner with the internal web team to develop and deploy lead-capture landing pages and to maintain accurate, current website content.
• Develop, maintain, and share best practices for AI prompting, workflows, and content development while ensuring compliance with brand, legal, HIPAA, and Department of Defense communication requirements.
• Leverage AI to accelerate development of campaign briefs, creative concepts, copy variations, audience insights, competitive research, presentations, and performance reporting.
• Evaluate emerging AI tools and recommend solutions that improve productivity, reduce cycle time, and enhance marketing effectiveness.

Requirements

• Minimum of a Bachelors degree in Marketing, Communications, or related field; or current enrollment with documented plan for completion
• 5–7 years of marketing experience, preferably including agency-side experience supporting or managing paid media
• Demonstrated CRM and marketing automation expertise, including experience coordinating API integrations between a CRM and external vendor systems (Microsoft Dynamics experience preferred)
• Hands-on email, SMS and direct mail marketing experience
• Experience with project and workflow management platforms such as Wrike or Monday
• Proficiency with AI tools and a demonstrated ability to integrate them into day-to-day marketing work