Sr. Marketing Research Analyst

Indianapolis, IN (On-site)

$104K/yr – $163K/yrSenior Level7+ years expFull time

Posted 4 days ago

Job Summary

Own end-to-end innovation research programs, translating complex findings into actionable business and product decisions, while leading multi-party partnerships and guiding discovery to prototype validation.

  • Own research briefs, timelines, and budgets
  • Manage external partners and vendor selection

Job Description

Responsibilities

  • Research Leadership & Project Ownership
  • Build trusted relationships across Innovation, Brand, Product, Channel, and external research partners.
  • Translate complex qualitative and quantitative findings into clear stories, implications, and recommended actions for Innovation Lab, Brand, Product, and Channel stakeholders.
  • Socialize insights across teams to ensure consistent application in decision-making.
  • Lead research projects independently from intake and scoping through reporting and ensuring key findings are integrated into business strategy and product development.
  • Meet with internal stakeholders to clarify business questions, define learning objectives, identify decision criteria, and recommend appropriate research approaches.
  • Develop research briefs, RFPs, project timelines, and budgets according to the needs of internal stakeholders and external suppliers’ capabilities.
  • Evaluate supplier proposals, recommend vendor selection, and manage external research partners to ensure high-quality, timely, and cost-effective execution.
  • Front-End Innovation & Human-Centered Discovery
  • Partner with Innovation Lab to design and support multi-phase human-centered research that ranges from discovery of unmet consumer needs to prototype development.

Requirements

  • Strong experience with innovation research using the human-centered design and Jobs-to-Be-Done frameworks.
  • Strong ability to synthesize research into insights, implications, opportunity areas, and recommendations that influence business and innovation decisions.
  • Experience using qualitative research such as contextual inquiry, in-home research, site visits, and observational research to uncover behaviors, workarounds, unmet needs, and decision drivers.
  • Knowledge of when and how to apply advanced statistical techniques, such as discrete choice/conjoint, MaxDiff, TURF, segmentation, or other quantitative methods, even if not personally conducting all advanced analyses.
  • Experience writing/refining research instruments, including questionnaires, discussion guides, and screeners.
  • Demonstrated vendor management experience, including RFP development, proposal evaluation, vendor selection, fieldwork oversight, and output quality control.
  • Bachelor’s degree in Marketing, Business, Social Science, Psychology, Statistics, Human-Centered Design, or a related field; or equivalent combination of education and experience. A master’s degree is a plus.
  • 5-7+ years of marketing research, consumer insights, design research, innovation research, or related experience.
  • Experience handling confidential concepts, prototypes, research stimuli, and participant-facing materials with appropriate discretion.
  • Proficiency with Qualtrics, SPSS or similar statistical package, and Microsoft Office Suite, especially Excel and PowerPoint.

Preferred

  • Experience in durable goods, consumer products, home improvement, building products, plumbing, appliances, or adjacent categories.

Benefits

  • Culture: Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
  • Wellbeing: Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
  • Learning & Development: LinkedIn Learning access; internal opportunities to work on projects cross-company.
  • Social Impact: Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills and talent with charities and nonprofit organizations across the U.S. and around the globe.
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Delta Faucet

The Delta brand delivers transformative moments with water by designing with the human experience in mind. Inspired by our customers' needs, we've brought you technological magic with simple-solution innovations like Touch2O® Technology, MagnaTite® Docking and H2Okinetic® Showers. We pair thoughtful features, like being able to turn on your kitchen faucet with a touch of your elbow, with breathtaking designs and product that's built to last.

Founded in 1954
Indianapolis, Indiana, USA
5 employees

Salaries

Posted range

$104K/yr – $163K/yr

Taken straight from the job posting.

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Sr. Marketing Research Analyst

Delta Faucet · Indianapolis, IN · On-site