Responsibilities

• Lead annual and quarterly marketing project planning processes, aligning Growth, Product Marketing, and Brand priorities to company objectives.
• Translate operating plans into execution, working with teams against measurable marketing KRs.
• Build and maintain a unified marketing roadmap with clear owners, timelines, accountability and KR momentum.
• Ruthlessly prioritize and maintain focus on most important projects to drive outcomes over output.
• Own the marketing launch calendar and cross-functional GTM execution framework.
• Partner with Product Marketing to translate GTM strategy into coordinated execution across Brand, Growth, Partnerships, and Product teams.
• Track launch readiness across stakeholders and ensure milestones are met across marketing functions
• Facilitate cross-team launch reviews and retrospectives to improve execution over time.
• Design and optimize marketing workflows, intake processes, sprint planning, and campaign execution frameworks, across both sides of the marketing house - growth and brand.
• Implement scalable project management systems that increase velocity while reducing friction.
• Establish documentation standards, playbooks, and operational best practices and help streamline communications and workflows.
• Partner with Data and Product Growth teams to define shared reporting frameworks and shared performance dashboards.
• Ensure consistent attribution models and KR definitions across channels and initiatives, and help socialize these cross-functionally.
• Drive weekly/monthly standups and/or performance reviews, and turn insights into action plans.
• Act as the primary liaison between Marketing and Product Marketing, Finance, and Data teams.
• Bring product management rigor into marketing execution (roadmaps, prioritization, tradeoff analysis).
• Support go-to-market planning for new product launches and major feature releases in conjunction with Product Marketing
• Own aspects of marketing budget tracking, forecasting, and ROI analysis.
• Partner with marketing leads on tools, tech, vendor planning and management.
• Optimize resource allocation across brand, growth, and product marketing initiatives.