Responsibilities

• Research and analyze market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.
• Collaborate with the sales team to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
• Develop and execute marketing programs to promote the company’s brand. Responsible for seeing these projects through to completion and measuring their success.
• Use data to measure the effectiveness of marketing campaigns, gain insights, and make adjustments as needed.
• Ensure that all creative marketing materials undergo regular review and adhere to brand guidelines.
• Develop and communicate marketing plans, campaign results, and project recommendations to the senior management team.
• Coordinate with the marketing design and content teams to generate digital and print advertising material.
• Maintain and update impeccable records of marketing metrics and results of past campaigns.
• Prepare regular sales forecasting reports, monitor sales performance, and understand the market trends.
• Monitor and report on competitors’ marketing and sales activities to identify potential threats and opportunities.

Requirements

• Bachelor’s degree in Marketing, Business Administration or a related field with 5 years of related experience; or 3 years and a Master’s degree; or a PhD without experience. Or equivalent work experience.
• Market Strategy
• Outside Sales
• Lead Generation
• Campaign Management
• Brand Strategy
• KPI Tracking
• Digital Marketing Tools
• Market Research
• Project Management

Preferred

• Professional Certified Marketer (PCM) is preferred.

Benefits

• comprehensive and best-in-class benefits package
• paid time off for company holidays, vacation, sick and personal days
• paid parental leave
• mental health services