Sr. Marketing, Product Manager (Irvine, CA) Johnson and Johnson MedTech, Electrophysiology

Irvine, CA (Hybrid)

$122K/yr – $213K/yrSenior Level7+ years expFull time

Posted 9 days ago

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Job Summary

Own the global upstream strategy for PFA technology, turning VOC insights into MRDs and PRDs while shaping evidence, partnerships, and cross‑functional launches across regional markets.

Define market models, adoption curves, and long‑range forecasts for PFA paths.
Lead cross‑functional teams with R&D, clinical, and marketing to drive evidence, messaging, and market readiness.

Job Description

Responsibilities

Lead global upstream strategy for PFA technology—ensuring alignment with clinical trends, unmet needs, competitive landscape, and evolving global EP adoption dynamics.
Conduct robust voice‑of‑customer and insights programs (VOC, ethnography, segmentation, JTBD) to guide product strategy.
Build global market models, therapy adoption curves, and long‑range forecasts for PFA‑based treatment pathways.
Translate insights into marketing requirement documents (MRDs) and product requirements for new PFA technologies, catheters, generators, and integrated EP ecosystem solutions.
Partner with R&D during early‑stage concept creation, feasibility assessments, and portfolio prioritization.
Lead value proposition design, user needs definition, and business case development for PFA innovations.
Collaborate with clinical and medical affairs teams to shape evidence strategy, early clinical evaluations, and KOL engagement specific to PFA.
Work with downstream marketing to ensure cohesive messaging, positioning, and launch readiness.
Align with regional partners across international markets to ensure global relevance and adoption strategies for PFA technologies.
Monitor competitive PFA advancements, ecosystem integration, clinical trial outcomes, and regulatory pathways.

Requirements

Bachelor’s degree in engineering, life sciences, biomedical sciences, marketing, or related field.
Minimum 7+ years in medical devices , including 3+ years in upstream marketing, strategic marketing, or early product development .
Strong understanding of clinical environments—preferably electrophysiology, AF therapy, interventional cardiology, or related high‑acuity specialties.
Proven ability to lead cross‑functional initiatives and influence senior stakeholders.
Strong financial acumen and experience building market models, forecasts, and business cases.
Excellent communication, strategic thinking, and executive‑level storytelling skills.

Preferred

MBA or relevant advanced degree.
Experience with PFA technologies, EP lab workflows, mapping platforms, or catheter‑based energy delivery systems.
Experience supporting global product launches or collaborating with international markets.
Ability to thrive in ambiguity and drive clarity within early‑stage innovation pipelines.

Johnson & Johnson Innovative Medicine

At Johnson & Johnson Innovative Medicine, we innovate with purpose, to lead where medicine is going. The experiences of patients around the world inform and inspire our science-based innovations, which continue to change and save lives. Applying rigorous science with compassion, we confidently address the most complex diseases of our time and develop the potential medicines of tomorrow. We are continuously working to develop treatments, aspiring to find cures, pioneering the path from lab to life, and championing patients every step of the way. https://bit.ly/3reuMvK

37K employees (745 in marketing)

innovativemedicine.jnj.com