Responsibilities

• Define measurement requirements and the right metrics for each use case — clearly separating upper-funnel brand metrics from performance KPIs
• Translate marketing strategy into clear attribution requirements for BIE, Finance and business;
• Serve as the marketing measurement SME for brand lift studies and brand health tracking via third-party providers
• Build and own the framework for measuring organic social and creator/influencer effectiveness — defining methodologies, metrics, benchmarks, and total media value.
• Measure the interplay between earned (creator), owned (organic social), and paid media to inform budget allocation across channels
• Define the measurement framework for creative performance testing — establishing how ad creative, messaging variants, and format effectiveness are evaluated across channels
• Partner with media and social teams on A/B and multivariate testing design; translate results into optimization recommendations
• Onboard and own the creative pre-testing solution — establishing the methodology, benchmarks, and reporting standards
• Own the brand health tracking — defining methodology, cadence, and KPIs for monitoring brand awareness, perception, and consideration
• Lead brand lift study design and interpretation across campaigns; define how brand research insights integrate into media and creative strategy through feedback loops

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Preferred

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

Benefits

• The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, CA, Culver City - 142,800.00 - 193,200.00 USD annually USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually