Sr. Marketing Manager, Retail

Responsibilities

• Shape and execute data-driven marketing strategies and product initiatives for our portfolio of Retail businesses that deliver on in-year revenue and unit goals, and effectively ladder up to long-term growth objectives
• Ideate, develop and propose new strategies to optimize the performance and business impact of marketing plans and all inbound and outbound tactics across our portfolio of Retail businesses, including in-store strategies and activations.
• Analyze guest data to refine audience segments and marketing tactics, translating guest insights into actionable plans and gaining alignment for execution
• Partner with the Retail product and operations team to refine go-to-market rhythm and cadence for Retail from planning to execution to post promotion / event performance reporting
• Manage high-visibility cross-functional projects with a strong bias for action and partnership orientation and comfort interacting with senior leader stakeholders in the Retail product and operations organization
• Leverage behavioral data and guest insights to identify business opportunities, story tell with data, and enroll trust from leadership and key stakeholders around our strategy and marketing plans
• Establish KPIs, reporting framework, and measurement capabilities to regularly measure marketing effectiveness and efficiency
• Lead and develop multiple direct reports to deliver on business goals, manage workload, and coach for growth

Requirements

• Bachelor’s degree or equivalent experience
• 5-6 years of product and/or digital marketing experience
• Solution-oriented mindset, with the ability to identify opportunities and implement solutions
• Demonstrated learning agility, with the ability to quickly adapt to new skills and responsibilities
• Strong analytical skills and the ability to leverage data to tell compelling stories
• Ability to manage multiple projects simultaneously while collaborating with cross-functional partners
• Independent self-starter who takes the initiative with positive energy
• Strong management of multiple stakeholders, independently and collaboratively across departments
• Understanding of retail businesses and retail best practices a plus

Preferred

• Understanding of retail businesses and retail best practices a plus

Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development
• Full Time roles are eligible for the above, plus:
• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans