Sr. Manager, Amazon Marketing

Responsibilities

• Provide strategic direction and leadership for the development and execution of Amazon marketing strategies that drive growth, incrementality, and profitability across the channel. Establish operational objectives for multiple teams, ensuring all initiatives are aligned with overarching business goals and functional strategies. Lead Amazon digital discoverability and search optimization across SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), ensuring product content is optimized for traditional search and emerging AI-powered shopping and discovery experiences. Act as a thought leader in digital and retail media innovation. Identify, evaluate, and promote emerging trends, platforms, and technologies to continuously elevate the organization’s media capabilities and inform long-term strategy. Partner with marketing analytics to define and execute advanced measurement strategies that accurately assess performance and impact. Leverage marketing mix models, incrementality testing, and data-driven insights to inform optimization and future investment decisions. Drive customer-led AEO and digital shelf optimization by translating key customer segments, needs, and search behaviors into differentiated product titles, PDP content, imagery, video, A+ Content, Brand Stores, and keyword strategies that improve organic visibility, relevance, engagement, and conversion. Serve as the Amazon marketing lead and strategic partner, ensuring marketing strategies support both sell-in and sell-through objectives. Establish and manage Amazon marketing KPIs, including traffic, Click-Through Rate (CTR), Cost Per Click (CPC), conversion, Customer Acquisition Cost (CPA), Return on Ad Spend (ROAS), New to Brand (NTB), organic search visibility, share of voice, and incrementality. Translate performance into actionable recommendations for senior leadership. Leverage quantitative, qualitative, and trend-based insights to inform strategy, optimize media performance, and identify opportunities for innovation. Diagnose gaps in processes and develop scalable solutions that drive measurable business results. Build strong, collaborative relationships across internal functions. This sales, creative, product, and analytics, to align on shared e-tail media strategies. Clearly communicate strategic direction, performance outcomes, and insights to senior stakeholders, tailoring messages to diverse audiences. Anticipate operational and market challenges, conduct stakeholder and risk analysis, and implement proactive measures to ensure seamless campaign execution. Champion change management initiatives that enhance agility, drive transformation, and remove barriers to success. Lead the identification and adoption of process improvements, new methodologies, and industry best practices. Ensure the Amazon media program remains at the forefront of e-tail media innovation, driving sustained growth and competitive advantage. Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams. Protect Chamberlain Group’s reputation by keeping information confidential. Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies. Contribute to the team effort by accomplishing related results and participating on projects as needed.

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 8+ years of experience in retail marketing, digital media, or related roles, with a focus on media strategy and campaign execution.

Preferred

• Experience with e-commerce marketing optimization, SEO, AEO, GEO, and emerging AI-powered commerce/search capabilities preferred.
• Advanced knowledge of performance marketing, audience strategy, attribution, incrementality, and media measurement.