Sr. Marketing Manager, Outreach

Responsibilities

• Primary outreach liaison for the assigned region, ensuring alignment between Marketing, Sales, and customer stakeholders to deliver consistent execution and accelerate commercial growth.
• Develop and execute annual regional market development plans that align commercial priorities, customer activation strategies, and marketing resources to drive measurable procedure growth.
• Serve as the dedicated field-based marketing partner for an assigned region, providing strategic market development support across priority health systems and hospitals.
• Partner with Sales leadership to analyze market opportunities, prioritize hospitals and surgeons, and develop localized strategies that accelerate procedure adoption and customer growth.
• Collaborate with Sales leadership to prioritize accounts and execute targeted market development initiatives aligned with regional business objectives.
• Translate national marketing strategies into localized execution plans that drive customer activation and measurable business impact.
• Maintain a strong field presence through regular engagement with customers and key stakeholders across the assigned region.
• Lead execution of referring physician education events and other market development initiatives that strengthen referral generation and customer engagement.
• Partner with hospital marketing, physician outreach, business development teams, and surgeon practices to develop and execute localized customer activation plans.
• Build and maintain trusted relationships with surgeons, physician outreach teams, hospital marketing leaders, service line administrators, and executive stakeholders to support sustained market development.

Requirements

• Bachelor's degree in Marketing, Healthcare Administration, Business, or related field required; Master’s degree preferred.
• 8+ years of provider outreach, physician relations, healthcare marketing, pharmaceutical sales, medical device sales, hospital business development, or related commercial healthcare experience.
• Demonstrated success building relationships with hospitals, physicians, and healthcare executives.
• Experience developing and executing regional growth strategies.
• Experience partnering cross-functionally with Sales, Marketing, and Clinical teams.
• Strong understanding of healthcare provider engagement and referral development.
• Ability to analyze market data and translate insights into actionable strategies.
• Experience supporting physician outreach, hospital marketing, or healthcare business development initiatives.
• Experience working with integrated delivery networks (IDNs) and complex health systems.
• Knowledge of digital marketing, customer activation strategies, social media, and website optimization.

Preferred

• Master's degree preferred.