Responsibilities

• Own and lead the integrated marketing strategy, campaigns, and product launch activities.
• Serve as a strategic business partner to sales, product management, engineering, and other functions to shape go-to-market strategies, messaging, and commercial priorities.
• Lead the creation and execution of marketing assets across channels including digital content, printed collateral, product literature, trade show materials, presentations, and customer-facing communications.
• Own digital marketing activities including web content, social media, and other online channels to strengthen brand awareness and support demand generation.
• Lead channel marketing initiatives and develop tools and programs that enable wholesalers, retailers, and other partners.
• Translate product features, technical information, customer insights, and market data into clear, customer-focused marketing content and sales support materials.
• Translate market trends, customer needs, competitor activity, and campaign performance into actionable strategies and recommendations.
• Own marketing budgets, annual operating plans, project timelines, and performance metrics to ensure initiatives are delivered on time, within budget, and with measurable business impact.
• Ensure brand consistency across materials, campaigns, and communications while strengthening brand standards and market positioning.
• Lead and develop marketing team members and manage relationships with external partners, agencies, and vendors to support marketing initiatives.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 10 years of progressive experience in marketing.
• Minimum of 3 years of experience leading direct reports and agency partners, and cross-functional initiatives.
• Experience owning marketing strategy across product lines, channels, or customer segments.
• Experience developing and executing marketing programs, campaigns, product launches, and sales enablement initiatives.
• Experience managing budgets, performance metrics, and marketing investments tied to measurable business outcomes.

Preferred

• Master’s degree in Marketing, Business Administration, Communications or a related field.
• Experience in manufacturing.
• Experience in plumbing or building products industries.