Responsibilities

• All of Marketing for Lucky Lincoln Gaming: the annual plan, the budget, and the results
• Regular field time with location owners, learning what drives traffic and loyalty at our best-performing venues and scaling those lessons across the network
• Gaming room standards, working with Regional Directors and District Managers so every room is top notch and every space and signage opportunity is maximized
• Marketing spend decisions, including straight conversations with location owners about what's working and what isn't
• The player loyalty program with SMS and email campaigns that keep players engaged without wearing them out
• Loyalty performance, tracked through new sign-ups, monthly activation rate, opt-outs, and spend per player as machine-level data comes online
• Campaigns for currently owned gaming parlors
• Multichannel campaigns across digital ads, geofenced social, scratch-off mailers, and handouts, each tied to a specific campaign with measured return
• Sales enablement, giving the revenue team the brand, materials, and campaigns it needs to win and keep locations
• A full website rebuild and a modernized outbound program that reaches younger audiences, starting with Chicago

Requirements

• 10+ years of progressive Marketing experience, including ownership of a full marketing function
• Bachelor's Degree required
• A track record in multi-unit, decentralized consumer businesses. Hospitality groups, restaurant or franchise systems, multi-location consumer services, and small-format gaming translate especially well.
• Proven ability to drive customers through physical doors with local marketing, events, promotions, and loyalty programs
• Hands-on experience building and running loyalty or CRM programs, including SMS and email, with a clear read on engagement and churn metrics
• Working command of digital and direct channels: geofenced social, paid digital, direct mail, and in-venue materials, all tied to measurable results
• Experience marketing to business owners or franchisees while growing their end-customer traffic
• A quarterback. You plan, you execute, and you manage a dozen moving projects without dropping one.
• A doer. You'll set up an event on Friday night, run the raffle, talk with players and owners, and present the results to executive leadership on Monday.
• The backbone to tell a location owner a program isn't working, and the judgment to know when it isn't

Benefits

• We offer a full suite of benefits, including medical, dental, vision, 401(k) matching, and more.