Responsibilities

• Responsible for promotions strategy and implementation plan, driving use case analyses integrating historical insights to assess return on investment, and executing the promotions communication plan with analytics, marketing operations, advertiser support, and tech teams.
• Lead promotion testing framework and roadmap to inform long term strategy, and to deliver promotional effectiveness goals on an ongoing basis.
• Develop and execute marketing communications plan for promotions, including targeted Amazon-owned channels like email. Collaborate with marketing stakeholders on roadmap planning, ensuring cohesive integration of promotions with lifecycle communications.
• Partner cross-functionally with science and product teams to identify and prioritize opportunities to improve advertiser lifetime value and experience.
• Drive regular reporting and insights, sharing key learnings and insights with partner stakeholders on shared goals and programs. Provide and implement optimization recommendations for long term success of promotions program.

Requirements

• Bachelor's degree
• 5+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
• Experience prioritizing and handling multiple assignments at any given time while maintaining commitment to deadlines, or experience in a fast-paced, high-tech company

Preferred

• Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
• Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
• Experience managing multiple projects and meeting aggressive deadlines

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
• Learn more about our benefits at https://amazon.jobs/en/benefits .