Responsibilities

• Partner closely with the events leadership, marketing, and research teams to develop, execute, and optimize integrated marketing systems and event marketing programs that drive awareness, engagement, sponsorships, and attendance for Forrester’s global commercial events portfolio.
• The Senior Marketing Manager will drive marketing strategy and delivery for a portfolio of events, while contributing to the evolution of Forrester’s broader events marketing approach.
• Develop and execute data-driven marketing strategies for a portfolio of global events, aligned to business objectives and audience segments.
• Conduct market and competitive research to identify opportunities and inform campaign strategy and messaging.
• Partner with audience development and sales teams to clarify event goals, target audiences, and value propositions.
• Work closely with audience development and business operations to forecast, track, and analyze key performance indicators (KPIs); regularly report results and recommend optimizations.
• Partner closely with the vice president, global events to support and extend Forrester’s events brand architecture and positioning.
• Lead the design and execution of integrated, multi-channel marketing campaigns, including digital marketing: Email (nurture and promotional), paid and organic social, digital, and programmatic media; Content marketing: Partner with research, programming, brand, web, and content marketing teams to elevate event messaging through landing pages, blogs, scripts, etc.; Partnerships & PR: Collaborate with PR and Communications to support media outreach, industry partnerships, and event announcements.
• Ensure high-quality execution across all channels, from campaign brief through post-event analysis.
• Work closely with creative and design teams to build a self-service system and ensure all materials are on-brand, compelling, and audience-relevant.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 7 years of experience in events or integrated marketing, with demonstrated success driving awareness and attendance for a global events portfolio.
• Proven experience developing and executing multi-channel digital marketing campaigns (email, social, SEM, display).
• Strong working knowledge of marketing automation platforms and CRM systems.
• Excellent written and verbal communication skills with the ability to craft clear, compelling messaging.
• Analytical mindset with the ability to translate performance data into actionable insights.
• Strong project management skills; comfortable managing multiple initiatives in a fast-paced environment.
• Experience marketing to global and diverse audiences.
• Highly collaborative, with the ability to influence across teams and levels.

Benefits

• Benefits at a Glance Cambridge