Responsibilities

• Develop and execute a comprehensive marketing strategy that strengthens GLS’s market position and supports growth across key shipping segments within the parcel, logistics, and e-commerce delivery industry.
• Lead, coach, and develop a team of Marketing Coordinators, establishing clear priorities, accountability, and professional development while ensuring consistent execution of marketing initiatives.
• Partner closely with Sales leadership to develop targeted go-to-market strategies that drive new customer acquisition and expansion within small and medium-sized businesses (SMB), enterprise accounts, and e-commerce shippers.
• Design and execute integrated marketing campaigns—including digital marketing, demand generation, events, and customer communications—that build awareness and drive measurable growth in key markets.
• Support product development initiatives by collaborating with operations, technology, and commercial teams to bring new services and capabilities to market, ensuring strong positioning, clear messaging, and successful product launches.
• Support GLS network expansion and footprint growth by developing marketing strategies that introduce new markets, facilities, and service capabilities, helping accelerate adoption and customer awareness in newly served regions.
• Analyze market trends, shipper behavior, and competitive activity within the parcel and e-commerce delivery industry to identify growth opportunities and inform marketing strategy.
• Develop sales enablement tools and marketing assets—including case studies, presentations, industry insights, and digital content—that support the commercial team in winning and retaining customers.
• Oversee public relations, corporate communications, and brand storytelling initiatives that highlight GLS’s service capabilities, network strength, and customer success.
• Manage marketing analytics and performance tracking, using data-driven insights to improve campaign effectiveness, customer engagement, and marketing ROI.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field; advanced degree a plus.
• Proven experience (7+ years) in marketing leadership, brand management, or strategic marketing roles.
• Strong background in market research, marketing planning, and campaign execution.
• Experience collaborating with Sales teams or supporting commercial strategy.
• Understanding of logistics, supply chain, or related industries (preferred).
• Exceptional communication, analytical, negotiation, and presentation skills.
• Demonstrated ability to lead teams, manage budgets, and drive measurable results.
• Proficiency with CRM tools (Salesforce preferred), HubSpot, Google Analytics and Microsoft Office.

Preferred

• Advanced degree a plus
• Understanding of logistics, supply chain, or related industries (preferred)
• Proficiency with CRM tools (Salesforce preferred)