Sr. Marketing Manager, Digital (Bilingual)

Responsibilities

• Collaborate with title marketers, digital sales teams, and external agencies to strategize and optimize digital advertising campaigns for frontlist and backlist titles across platforms including Amazon, Facebook/Instagram, YouTube, and others.
• Enhance online discoverability and drive sales performance across Amazon US, Amazon Mexico, TikTok, and additional digital sales platforms through targeted optimization efforts.
• Develop and execute comprehensive email marketing strategies, including audience growth, segmentation, and campaign deployment in coordination with title marketers.
• Lead the development and implementation of imprint-level social media strategies focused on audience growth, engagement, and campaign performance, in collaboration with title marketers.
• Maintain imprint websites and support title marketers with additional website needs to ensure content is current, engaging, and aligned with marketing objectives.
• Support title marketers with consumer targeting, messaging, SEO and keyword strategy, and the development of social media content to ensure consistency and effectiveness across channels.
• Monitor digital ad campaign performance and make timely adjustments to maximize impact and ROI.
• Provide regular updates on digital campaign performance and platform growth, including monthly reporting to internal stakeholders.
• Manage digital marketing budgets for assigned projects, ensuring alignment with strategic priorities and maximizing resource efficiency.
• Perform other related duties as assigned, contributing to the broader goals of the marketing and sales team.

Requirements

• Possess 7+ years of hands-on experience in digital marketing including digital advertising, email marketing, social media management strategy and execution as well as a fundamental understanding of product marketing and e-commerce.
• Have experience in using digital marketing management and analytics tools as well as sales data.
• Understand the Spanish-speaking Christian market in the U.S. and Latin America
• Education: Bachelor’s degree in marketing, communications, advertising or related field
• Knowledgeable in digital marketing & analytics best practices. Understanding of marketing, brand management, and publicity.
• Strong analytical and metrics-based decision-making experience
• Strong communication skills – both external communication to potential readers, as well as internal communication to facilitate the planning & execution of marketing strategies with core constituents including authors & agents.
• Teamwork – this role works with integrated marketing plans and works cross-functionally with various team members throughout the organization.
• Technical proficiency with marketing tools and programs
• Proven ability to develop and maintain strong professional relationships with colleagues and vendors.

Preferred

• Familiarity with book and Bible publishing and the faith-based market preferred.

Benefits

• comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.