B2B Marketing Specialist, Higher Ed
Clasp
USA (Remote)
$80K/yr - $95K/yrIn-houseFull-timeMid level2+ years exp.
4 hrs ago
Sr. Marketing Manager, Branch Marketing
Chicago, IL (Unknown)
$74K/yr – $138K/yrSenior Level5+ years expFull time
Posted 1 month ago
Job Summary
Own the end-to-end marketing strategy for new branch openings and expansions, shaping go-to-market plans, coordinating campaigns, and ensuring brand governance across channels.
- Lead integrated marketing plans for new branch openings and market expansions.
- Coordinate campaigns across channels and collaborate with internal and external stakeholders.
Job Description
Responsibilities
- Lead the development and execution of integrated marketing plans that support new branch openings, relocations, renovations, and market expansions, helping drive branch traffic and brand awareness in new markets.
- Define and develop marketing campaign strategies that strengthen the BMO brand, maximize revenue, and optimize customer experience.
- Support the development and execution of our new financial center growth strategy by identifying market opportunities, shaping go‑to‑market plans, and managing campaigns that help support and drive new customer acquisition.
- Work collaboratively with business/groups on the strategic development, execution and measurement of traditional and non-traditional customer-focused advertising, production, communication, and grassroots campaigns.
- Provide information and direction for media and creative development and ensure brand governance standards are always maintained.
- Oversee the development of advertising, promotional and communications material.
- Collaborate with external agency partners to deliver business objectives.
- Ensures consistency in solutions and across marketing channels, media and platforms.
- Works with business partners in the development and management of campaign budgets.
- Collaborates with internal/external stakeholders to develop monitoring and tracking plans for external advertising initiatives.
Requirements
- Typically, between 5 - 8 years of relevant experience and post-secondary degree in related field of study.
- Extensive experience in project management.
- Advertising and/or creative agency experience.
- Experience in, and understanding of, the financial services industry.
- Deep knowledge and technical proficiency gained through extensive education and business experience.
- Fluency in Microsoft Office Suite (PowerPoint, Excel, Word, Teams)
- Verbal & written communication skills - In-depth.
- Collaboration & team skills – In-depth.
- Analytical and problem-solving skills - In-depth.
- Influence skills - In-depth.
Benefits
- health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans.
Salaries
Posted range
$74K/yr – $138K/yr
Taken straight from the job posting.
The middle of this range ($106K) is 8% below the median base salary for Senior Marketing Manager roles in the United States ($115K).
Senior Marketing Manager median pay in the United States
$116K/yrMost earn $98K to $143K. Based on 203 salaries, including bonus and equity.
Marketing Team
Marketing Roles Posted (Last 30 Days)
2
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