Responsibilities

• Inbound Lead Generation & Channel Management: Own the strategy and performance of all inbound channels (programmatic SEO, paid search, paid social, CRO) to ensure a steady, high-quality flow of validated enterprise pipeline, while defining MQL/SQL criteria and optimizing lead handoffs under an AI-First operating model.
• Digital Strategy & Conversion Ownership: Define business strategy and requirements for the corporate website and digital assets, directing continuous optimization (CRO), Generative Engine Optimization (GEO)/AI World Optimization (AWO), and A/B testing so Harri is correctly cited in LLM responses and AI Search results.
• Brand Campaign Management & Agency Oversight: Manage and serve as the primary relationship owner for PR, paid search, and paid social agencies, directing integrated full-funnel campaigns that reinforce brand positioning and holding agencies to strict performance and budgetary standards.
• Content & Organic Social Strategy: Develop and execute a strategic content and organic social plan to increase brand awareness, engagement, and traffic, leveraging AI tools to maintain quality, frequency, and brand consistency.
• Data-Driven Optimization: Use data commandingly by consuming executive reporting provided by Revenue Operations to identify pipeline breaks, drive continuous optimization, and translate core business outcomes (CAC, velocity, and revenue attribution) into tactical adjustments.
• Cross-Functional Collaboration: Lead and influence cross-functional teams (product, sales, BDR) to achieve shared growth goals in a fast-paced environment focused on scalable systems.