Responsibilities

• Coordinates, reports and audits on direct mail and promotional set up to ensure accuracy.
• Is responsible for developing detailed analytics for offer-based, event-based, and promotion-based casino marketing initiatives.
• Utilize, develop, and maintain the Player Tracking Database.
• Utilize knowledge of SQL, MySQL, MS SQL, relational databases, and multi-dimensional databases in analyzing various data sources (Konami-Synkros and Discoverer, Quick Custom Intelligence-QCI Campaign Manager, Everi-Promotional Kiosk and PowerKiosk Management System, in-house databases, and other third-party data sources, etc.)
• Develop data queries and procedures for extracting and communicating required information Responsible for ensuring data integrity for all data sources and all Vendors working with data.
• Work closely with all areas of Marketing team members to identify, troubleshoot, and resolve data-related issues of concern Review, monitor, report, and audit results from campaigns, special events and promotions to ensure accuracy and determine performance, effectiveness, and revenue generating impact.
• Leads analysis to gather data, organize it into reports and provide conclusions.
• Responsible for database integrity (security, data cleansing, NCOA, etc.) Provide pre and post campaign analysis.
• Be the subject matter expert for database marketing systems and be on call for any issues regarding the loading of offers and promotional setup, including monitor active promotions and offers.

Requirements

• High School Diploma (or GED)
• Five (5) Years of Database Analysis Experience (Or Equivalent combination of Education/Experience)
• A bachelor’s degree from four-year college or university in math, computer science, business or a related field preferred.
• Extensive experience with Structured Query Language (SQL), Microsoft SQL Server, and all Microsoft Office Professional suite applications are required. Along with extensive usage of specifically Excel.
• Ability to interpret documents such as rules and regulations, instructions and procedure manuals. Ability to write routine reports and correspondence.
• Basic knowledge of Oracle preferred.
• Ability to plan workload and manage multiple projects with competing priorities
• Must pass periodic random drug screens.
• Must be able to pass background suitability investigation.
• Must obtain a Tribal Gaming License.

Preferred

• Basic knowledge of Oracle preferred.
• Advanced analytical skills and ability to support business decision making using quantitative analysis
• Excellent communication skills both verbal and written.
• Effective communicator in framing and presenting a concept or hypotheses
• Proven analytical and organizational skills to meet deadlines in an environment of often-changing priorities.
• Highly driven and self-motivated, with an entrepreneurial spirit. Ability to flourish in a multi-cultural environment.